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Market Area Report; Las Vegas, Nevada; 5/13/2024 11:42:23
Notes
A combo of $7 CPOs (Cost Per Opportunity) and a 6%+ conversion rate leaves us with a 1,285 ACQ in the Las Vegas market. 247 Opportunities, 111 Estimates Delivered, and 15 new clients officially WON for Team Oliver Glenn & RCF Las Vegas. With 22 Opportunities in Service Scheduled & 32 more in Estimate Delivered, it isn't much of a stretch to assume there are at least 6 new potential clients in the pipeline & only a matter of time before they become paying clients. If we look at RCF Las Vegas' Estimates Delivered-to-WON ratio, we find that they convert 14% of delivered estimates to new clients. By that metric instead, we can assume there are 7-8 new clients in the RCF Las Vegas pipeline who has the silver medal ranking ๐ฅ on the RCF Scorecard now in their sights.
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Date(s)
3/13/2024 โ 5/13/2024
A period of 61 days
Data
Analyzed by: Kyle Ackerman ||| [email protected]
Definitions
Channel(s)
The source(s) with which The RCF uses to generate sales opportunities for its Active RCF Members.
Spend
The number of dollars (USD) invested into the Las Vegas market area from 3/13/2024 to 5/13/2024.
Impressions
The total number of times an ad is displayed or viewed, regardless of clicks or other actions taken.
CPM (Cost per mille)
The cost of 1,000 ad impressions on any given screen / webpage.
Clicks
The count of times users have clicked on an ad.
CTR (Clickthrough rate)
The percentage of impressions that led to a click, calculated as (Clicks รท Impressions) ร 100.
CPC (Cost per Click)
The cost for each click on an ad.
CPO (Cost Per Opportunity)
The average cost for every sales opportunity generated in the Las Vegas market area.
Fees Collected
The number of dollars (USD) collected by The RCF from RCF Las Vegas over the previous 90 days.
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief โ on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
