Class RCF005 Applications OPEN
Learning Center
Media Buying Report; PPC, Microsoft Ads; 5/8/2024 11:48:48
Official Media Buying Report
Notes
the first ever Media Buying Report ||| this will help us to begin setting benchmarks and standards per platform and per market area according to the Members' ability to close a sale and win a new client. In this count, we've got Bay City, Michigan, Las Vegas, Nevada, and Dayton, Ohio.
Date(s)
2/8/2024 — 5/8/2024
A period of 90 days
Data
Analyzed by: Kyle Ackerman ||| [email protected]
Definitions
Spend
The number of dollars (USD) invested into this Microsoft Ads campaign from 2/8/2024 to 5/8/2024.
Impressions
The total number of times an ad is displayed or viewed, regardless of clicks or other actions taken.
CPM (Cost per mille)
The cost of 1,000 ad impressions on any given screen / webpage.
Clicks
The count of times users have clicked on an ad.
CTR (Clickthrough rate)
The percentage of impressions that led to a click, calculated as (Clicks ÷ Impressions) × 100.
CPC (Cost per Click)
The cost for each click on an ad.
Conversions*
The number of times users complete a desired action (like a purchase, sign-up, or form submission) after clicking on an ad.
*Trackable conversions only
Cost / Conversion*
The cost associated with generating just one conversion, calculated as total campaign cost / by the total number of conversions.
*Trackable conversions only
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
Finibus nunc quis turpis quis leo volutpat idsit amet orci. Etiam nec diam consequat diam suscipit metus.Finibus nunc quis turpis utpat id sit amet orci. Etiam nec diam tincidunt,
Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
