Class RCF005 Applications OPEN
Learning Center
Nurturely+ Pipeline Stages: Explained
Nurturely+ Leads: Pipeline Stages Explained
A healthy sales pipeline pays way more. Best way to keep a pipeline healthy is to keep it moving. A healthy pipeline looks empty on the left and full on the right. (Like the one attached here).
If your pipeline is full on the left, it means you are ignoring leads
If it's full on the right, it means you are on the cusp of company growth
Let's dive into what each pipeline stage means so you can keep it healthier, happier, and more profitable π
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NEW LEAD
Brand new leads that need to be contacted immediately. Having an automated text/SMS within 3-5 minutes of receiving the lead and calling them will give you the best chance at starting a conversation with them.
Leaving Opportunities here will fail your CRM Audit.
CALL ATTEMPTS #1 - #5
If an Opportunity is in this stage, it means that youβre attempting to get in contact with them. After 5 unsuccessful phone call attempts, drop them into βCall Attempt #5β and apply the Ghosted tag. These 5 call attempts should be made within the first 5-7 days of a lead being received in order to enjoy the highest possible conversion rates. Never apply the Ghosted tag before 5 call attempts have been made.
NEEDS FOLLOW UP
This means youβve successfully gotten in contact with the person but an Estimate has not been scheduled yet. In some CRMs this stage may show "Engaging; Needs Follow Up".
ESTIMATE SCHEDULED
The person has scheduled an estimate with you.
ESTIMATE DELIVERED
You delivered an estimate (official or unofficial) to the prospect. For example, if you just give someone a price range for their cleaning, it qualifies to go in "Estimate Delivered". Customized quotes will always have higher win rates, but simply texting your prospects their pricing will earn you valuable ACQ points.
SERVICE SCHEDULED
Prospect has accepted the estimate and is on the schedule waiting for their first cleaning.
WON
Not exactly a pipeline "stage", but it's the most important of them all. These are all 1x and recurring clients you've WON with The RCF. Please be sure to hold off on marking Opportunities as WON until the service has been completed and the invoice has been paid. It's the only way to ensure that we charge Finder's Fees for truly acquired clients. π
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What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief β on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
