The RCF Idea

How The Recurring Client Finder (RCF) Program was born.

Traditional Marketing Agency Model

• Setup Fees: Initially, there's often a setup fee, which can be around $1,000. This is the first hurdle, where cleaning companies have to invest a chunk of money just to get the marketing wheels turning.

• Not all agencies will charge a setup fee. But many will claim they're "waiving" this fee as part of their "juicy offer". It's similar to jacking up your price just so you can offer a "discount".

• Monthly Retainer Fees: Next, there's a regular monthly charge. This is usually a fixed fee, around $1,500, that the cleaning company has to pay the marketing agency, regardless of the results from the marketing efforts. Great agencies will rarely charge less. They're out there, but they're extremely few and far between.

• When below this $1,500/month threshold, you run the serious risk of getting burned. Good agencies know their true worth. Newbies will join the industry, hit sales objections, and lower their price as a result in an attempt to win new clients.

• Ad Spend: On top of these fees, there's also the ad spend. For effective campaigns, like those on Facebook, a daily budget of at least $20 is recommended, adding up to an estimated $600 a month. This is the fuel for the marketing engine, but it's another cost that the cleaning company has to bear.

• Can your Facebook ads campaign generate incredible results for less? Sure it can.

With these expenses tallied up, a cleaning company is facing an initial investment of about $2,100 in the first month, without a guarantee of results. This steep entry cost is particularly challenging in the cleaning industry, where margins are tight, and most revenue goes towards labor costs.

It's crucial for cleaning companies to temper their expectations when it comes to seeing a return on investment (ROI) from their marketing efforts though. The nature of marketing, especially in digital realms, requires time to gather momentum.

The first month is often about laying the groundwork, fine-tuning campaigns, and understanding the target audience's response. It's a period of testing and learning, where immediate financial gains might not be visible but are critical for long-term success.

This phase demands patience and a strategic perspective, acknowledging that effective marketing builds over time, and the true value of these initial investments may only become apparent in the following months as leads convert to loyal customers.

Challenges with Traditional Model:

• High Initial Costs Without Immediate ROI: The upfront expenses, including setup and monthly retainer fees, pose a major burden. This investment doesn't guarantee an immediate return, which can be a tough pill to swallow for businesses operating on tight margins.

• Additional Ad Spend Requirements: Beyond the agency fees, there's the necessity for an ad budget. This is essential to fuel the campaigns but adds another layer of financial commitment. For cleaning companies, every dollar counts, this extra expense isn't taken lightly.

• Gradual Build-up of Leads: Marketing isn't a tap that instantly floods your business with leads. It's more like planting seeds that need time to grow. The early stages involve testing strategies, refining targeting, and gradually building a pipeline of potential clients. This process can be slower than anticipated, requiring a mindset geared towards long-term results.

• Risk of Dissatisfaction: There's a delicate balance between expectations and reality when it comes to marketing outcomes.

• With the traditional model, there's a heightened risk of dissatisfaction, particularly if the anticipated influx of leads and clients doesn't materialize as quickly or as abundantly as hoped. This absolutely will lead to frustration.ship.

Introduction of the RCF (Recurring Client Finder):

• An Anti-Agency Approach: The RCF stands apart by positioning itself as the antithesis of a conventional marketing agency. It's crafted with the specific needs of house cleaning businesses in mind, aiming to eliminate the common pain points such as prohibitive upfront costs and uncertain ROI. This model seeks to align more closely with the success of its members, ensuring that the services provided lead directly to tangible outcomes.

• From Clients to Members: The RCF adopts a membership model, which fosters a sense of community and partnership. This approach elevates the relationship from a transactional client-agency dynamic to a more collaborative and supportive membership. Members are held to high standards, with an application process in place to ensure that only those committed to excellence and growth are brought into the fold. This selective process ensures a community of like-minded businesses striving for mutual success.

• RCF University: Central to the RCF model is the emphasis on education through the RCF University. This educational platform is designed not to rehash basic business operations but to delve into the intricacies of the RCF program itself. Members are equipped with the knowledge and tools needed to maximize the benefits of the RCF, ensuring they are well-prepared to leverage the opportunities it presents. This focus on education underscores the RCF's commitment to empowering its members, providing them with the insights and strategies necessary to thrive.

RCF Model Benefits:

• Elimination of Common Fees: A standout feature of the RCF model is the absence of setup, management, and software fees. This approach removes the initial financial barriers that often deter cleaning companies from pursuing comprehensive marketing efforts.

• By not charging these standard fees, RCF makes it easier for cleaning companies to engage with and benefit from specialized marketing services without the stress of hefty upfront costs.

• RCF Covers Ad Spend: In a significant departure from the norm, the RCF takes on the responsibility of the ad spend. This is a game-changer for members, as it lifts the heavy burden of advertising costs, allowing them to allocate their resources more effectively elsewhere in their business.

• This aspect of the RCF model demonstrates a deep commitment to the success of its members, ensuring that financial constraints do not impede their marketing efforts.

• Performance-Based Payments: Another innovative aspect of the RCF model is its payment structure, which is contingent upon the successful acquisition of new recurring clients.

• This performance-based approach aligns the interests of the RCF with those of its members, ensuring that the RCF is motivated to deliver tangible results. It creates a partnership where the RCF's success is directly tied to the success of its members, fostering a collaborative and result-oriented relationship.

• Focus on Recurring Clients: The RCF places a strong emphasis on securing recurring clients for its members, recognizing the long-term value and stability these clients bring to a cleaning business. One-time clients are also catered to, but without any associated fees unless they convert to recurring clients.

• This strategy not only supports the immediate growth of member businesses but also contributes to their sustainable development by building a stable base of loyal clients.

Operational Highlights of RCF:

• Nurturely+ CRM Integration: At the heart of the RCF's operational strategy is the use of Nurturely+, a CRM (Customer Relationship Management) system built on the robust HighLevel platform. This tool is pivotal for managing leads effectively, providing a centralized and efficient system for tracking interactions, following up on potential clients, and converting leads into recurring customers. The integration of Nurturely+ ensures that RCF members have access to top-tier technology for lead management, enhancing their ability to respond quickly and personalize their engagement with potential clients.

• Finder's Fee Payment Structure: The RCF adopts a unique finder's fee model, which aligns payment with the successful acquisition of new recurring clients. This approach mitigates financial risks for members by ensuring that fees are only incurred when tangible value is delivered in the form of new business. It underscores the RCF's commitment to results-based collaboration, ensuring that the interests of the RCF and its members are closely aligned towards the common goal of sustainable growth.

• Emphasis on ACQ (Acquisition Cost Quotient): The RCF places a significant emphasis on the ACQ, a metric that reflects the efficiency and effectiveness of client acquisition efforts. A high ACQ indicates successful client conversions and is a testament to the effectiveness of the RCF's strategies and the quality of leads generated. Members who demonstrate a high ACQ benefit from increased support and resources, enabling them to capitalize on opportunities and scale their operations more effectively.

Strategic Positioning of RCF:

• Premier Market Offer: The RCF is positioned as the unparalleled choice in the market, crafted exclusively for the needs of house cleaning companies. It sets itself apart by offering a comprehensive package that not only addresses the common pain points associated with traditional marketing agencies but also provides tailored solutions that drive real, measurable results. The ambition is clear: to offer the highest value proposition, making The RCF the go-to option for house cleaning companies seeking growth and sustainability.

• Selective Membership: Understanding the unique dynamics of each market, The RCF adopts a selective approach, aiming to partner with only one cleaning company per major U.S. market. This exclusivity ensures that each member receives dedicated attention and resources, maximizing their potential for success. It's not about mass membership but about finding the right fit—companies that are committed to excellence and poised for growth.

• Investment in Growth: The RCF seeks to transform the conventional view of marketing expenses. Instead of being seen as just another line item on the expense sheet, The RCF positions its services as a strategic investment directly tied to the generation of revenue through new recurring clients. This paradigm shift encourages house cleaning companies to view their partnership with The RCF not as a cost but as an investment in their future growth and stability, with clear ROI in the form of loyal, long-term clients.

Interested in joining The RCF Program?

For house cleaning companies eager to elevate their growth and streamline client acquisition, The RCF presents an unparalleled opportunity.

By applying to become a member of The RCF, your company can access a tailored marketing solution designed with your unique needs in mind. This invitation extends to those who are not just looking for leads, but for a strategic partnership that brings efficiency, growth, and a competitive edge in your market area.

Partnering with The RCF offers significant financial and operational advantages over traditional marketing agencies.

With The RCF, you're not just another client on a list; you become part of a select group that benefits from an innovative model free of setup fees, management fees, and the burden of ad spend. The RCF's performance-based system means you invest only when tangible results—in the form of new recurring clients—are delivered, ensuring that your marketing budget is directly linked to real growth.

This is more than an invitation; it's a call to action for those ready to transform their business's future. If you're committed to scaling your house cleaning company and want to do so with a partner that's just as invested in your success as you are, applying to The RCF is your next step.

Let's move beyond the constraints of traditional marketing and embrace a partnership that aligns with your ambitions.

Apply to The RCF today, and let's start this journey together.