Class RCF005 Applications OPEN
Learning Center
Streamlining Your Sales Pipeline: Automating Estimate Follow-ups and Status Updates
Keeping your sales pipeline clean and efficient is crucial for maintaining a productive workflow and ensuring that no potential opportunities slip through the cracks. ...more
RCF University ,Nurturely+ Client Acquisition The RCF &Sales Mentor
September 23, 2024•4 min read
Simplifying Workflows and Follow Ups: Automating Tasks for Seamless Client Follow-ups
I’m excited to share a simple and effective way to automate tasks within your CRM, especially for those who are new to platforms like HighLevel. Automating tasks like text messages, notifications, and... ...more
Nurturely+ ,Client Acquisition &Sales Mentor
September 13, 2024•3 min read
7 Outreach Texts You Can Send to New House Cleaning Leads
When it comes to converting house cleaning leads, speed and personalization are key. A well-crafted text message can be the difference between a cold lead and a new client. Here are seven highly effec... ...more
RCF University ,Nurturely+ Client Acquisition The RCF &Resources
September 10, 2024•4 min read
Maximizing Lead Generation and Client Engagement in Cleaning Services
Today, I'd like to walk you through the workflow and processes we follow for generating new leads and managing phone interactions in our cleaning service business. Our approach might differ from conve... ...more
RCF University ,Client Acquisition The RCF &Resources
September 06, 2024•4 min read
What Clients Are Paying for House Cleaning Services
If you're running a cleaning business, staying competitive and understanding what customers expect to pay is crucial. Based on real discussions from clients, here’s a summary of what’s happening in th... ...more
RCF University ,Client Acquisition &The RCF
September 06, 2024•2 min read
FREE DOWNLOAD: House Cleaning CRM || Google Sheets Template
Download our free CRM template designed for house cleaning businesses! Streamline your sales pipeline, manage client contacts, and boost efficiency with easy-to-use features. Perfect for tracking oppo... ...more
Client Acquisition ,The RCF &Resources
September 01, 2024•4 min read
Creating an Effective Sales Pitch for Your House Cleaning Business
Create a compelling and easy-to-understand sales pitch that highlights your unique selling points (e.g., eco-friendly products, flexible scheduling, satisfaction guarantees). Focus on what makes your ... ...more
RCF University ,Client Acquisition &The RCF
August 30, 2024•13 min read
Consolidata Launches Groundbreaking Identity Resolution Feature
Discover Consolidata’s new Identity Resolution feature—identify website visitors, track their actions, and manage up to 10,000 leads for just $55 per site. Enhance your data automation today! ...more
RCF University ,Client Acquisition &The RCF
August 23, 2024•5 min read
Mobile Advertising: Turning Your Vehicle into a Lead-Generating Machine
In today's digital age, businesses are constantly searching for innovative ways to reach their target audience and generate leads. One strategy that has gained significant traction in recent years is ... ...more
Client Acquisition ,The RCF
August 23, 2024•7 min read
Boosting Your Visibility: How to Use Community Bulletin Boards to Generate New Leads
It's easy to overlook the power of traditional methods. Community bulletin boards, often found in local businesses, community centers, and public spaces, offer a unique opportunity to boost your visib... ...more
RCF University ,Client Acquisition &The RCF
August 22, 2024•7 min read
Partnering with Home Service Providers: Expanding Your Client Base Through Strategic Collaborations
Finding innovative ways to expand your client base is crucial for long-term success. One effective strategy that has gained momentum in recent years is partnering with home service providers. By forgi... ...more
RCF University ,Client Acquisition &The RCF
August 22, 2024•7 min read
Attracting Attention with a Free Cleaning Contest: How to Turn Participants into Clients
In the competitive world of cleaning businesses, finding unique and effective ways to attract new clients is crucial. One approach that has proven to be successful is hosting a free cleaning contest. ... ...more
RCF University ,Client Acquisition &The RCF
August 22, 2024•7 min read
Local Publications: Tapping into Neighborhood Networks for Lead Generation
In today's digital age, where online marketing has become the norm, it's easy to overlook the power of local publications in lead generation. However, tapping into neighborhood networks through these ... ...more
RCF University ,Client Acquisition &The RCF
August 22, 2024•7 min read
Organizing a Community Cleanup Day: Connecting with Potential Clients
Connecting with potential clients goes beyond traditional marketing strategies. It involves actively engaging with the community and demonstrating a genuine commitment to making a positive impact. One... ...more
RCF University ,Client Acquisition &The RCF
August 22, 2024•7 min read
Gift Certificate Sales: A Win-Win Strategy for New Client Acquisition
The use of gift certificates as a marketing tool has gained significant traction in recent years. Businesses of all sizes and industries are embracing this strategy to drive customer acquisition and b... ...more
Client Acquisition ,The RCF
August 22, 2024•7 min read
Building Client Loyalty: How to Keep Customers Coming Back with Rewards
In today's highly competitive business landscape, building and maintaining client loyalty is essential for the long-term success of any organization. A loyal customer base not only provides a steady s... ...more
RCF University ,Client Acquisition &The RCF
August 22, 2024•8 min read
Hosting Free Workshops: A Unique Approach to Attracting New Cleaning Clients
Hosting free workshops can be an effective and unique approach to attract new cleaning clients. These workshops not only provide valuable information to potential clients but also allow you to showcas... ...more
RCF University ,Client Acquisition &The RCF
August 15, 2024•8 min read
Direct Mail Success: Crafting Campaigns That Convert for House Cleaning Services
Direct mail marketing has long been recognized as an effective method for reaching potential customers. In the context of house cleaning services, direct mail campaigns can be a powerful tool for driv... ...more
RCF University ,Client Acquisition &The RCF
August 15, 2024•8 min read
Community Involvement: Building Brand Awareness Through Local Sponsorships
In today's competitive business landscape, brand awareness plays a pivotal role in the success of any company. While traditional marketing tactics continue to be effective, modern businesses are incre... ...more
RCF University ,Client Acquisition &The RCF
August 15, 2024•7 min read
Effective Flyer Distribution: Reaching Your Target Market Door by Door
Flyer distribution can be an effective way to reach your target market and promote your business. By distributing flyers door by door, you can directly engage with potential customers and create aware... ...more
RCF University ,Client Acquisition &The RCF
August 15, 2024•7 min read
Strategic Partnerships: Collaborating with Local Businesses to Generate Cleaning Leads
One highly effective strategy that has gained popularity in recent years is strategic partnerships. By collaborating with local businesses, cleaning companies can tap into new customer segments and in... ...more
RCF University ,Client Acquisition &The RCF
August 15, 2024•7 min read
The Power of Local Networking: Uncovering Leads at Community Events
Local networking refers to the process of building relationships and creating connections within your geographical area. It involves actively engaging with individuals and organizations in your commun... ...more
Client Acquisition ,The RCF
August 15, 2024•7 min read
Maximize Referrals: How a Simple Program Can Boost Your House Cleaning Business
Referrals, or word-of-mouth recommendations from satisfied customers, can be a powerful tool for attracting new clients and boosting your bottom line. In this article, we will explore the power of ref... ...more
Client Acquisition ,The RCF
August 15, 2024•8 min read
RCF Dayton’s Quoting Process
RCF Dayton’s Quoting Process; How to manage the Opportunities in your sales pipeline each day. ...more
RCF University ,Nurturely+ Client Acquisition The RCF &Sales Mentor
August 02, 2024•5 min read
Increasing New Client Wins With Better Sales Pipeline & CRM Management
Today, I'd like to walk you through the workflow and processes we follow for generating new leads and managing phone interactions in our cleaning service business. Our approach might differ from conve... ...more
Nurturely+ ,Client Acquisition The RCF Featured &Sales Mentor
August 02, 2024•4 min read
A New RCF Leader on the horizon?
In the race for RCF supremacy, Bay City and Dayton are neck and neck, with just 16 WINS separating them. As Las Vegas primes itself to rival these top players, the competition heats up. Over the past ... ...more
RCF University ,Client Acquisition The RCF Medal Races &Press Release
July 26, 2024•2 min read
Up To 10,000 Commercial Cleaning Leads Per Month For $150
Up To 10,000 Commercial Cleaning Leads Per Month For $150 With Identity Resolution Technology From Nurturelyx ...more
Client Acquisition ,The RCF
July 16, 2024•1 min read
How to Calculate and Interpret LTV and CAC for Home Services & Cleaning Companies
Learn the critical balance between revenue and costs with our guide on LTV and CAC, specifically designed for service-based industries facing high labor and operational expenses. ...more
RCF University ,Client Acquisition &The RCF
June 25, 2024•9 min read
How To Improve Your ACQ Score
Prompt Outreach (and Follow Up): One of the biggest complaint clients have when searching for a house cleaning service is that "no one answers their phone" ...more
RCF University ,Client Acquisition &The RCF
May 27, 2024•1 min read
Database Reactivation
Likely one of the simplest, most profitable methods of quickly drumming up a few Estimate Requests ...more
RCF University ,Nurturely+ Client Acquisition &The RCF
May 27, 2024•2 min read
Marketing a Cleaning Company: Defense v. Offense
Why playing defense in your marketing might keep you safe, but going on the offensive can put you in the lead ...more
RCF University ,Finder's Fees Client Acquisition &The RCF
May 15, 2024•3 min read
Members with Positive ACQs receive an average of 228 cleaning leads every 90 days
Members with Positive ACQs receive an average of 228 cleaning leads per month here in The RCF. If you're looking for ways to grow your house cleaning company, this is it. ...more
RCF University ,Finder's Fees Client Acquisition &The RCF
May 03, 2024•5 min read
Buying Clients
Explore the strategic value of a $250 finder's fee in the house cleaning industry, leveraging Dan Kennedy's marketing philosophy. Learn effective customer acquisition strategies, including the role of... ...more
RCF University ,Client Acquisition &The RCF
April 30, 2024•6 min read
Madtown Maids is blasting through their 2024 goals
Parker doesn't shy away from sharing the nitty-gritty details, like the costs and profits behind each booking or the challenges he faces along the way. It's refreshing to see someone lay it all out th... ...more
Client Acquisition ,The RCF &Featured
April 30, 2024•1 min read
Your email marketing plan for the next year
An email inbox is one of our most intimate (online) spaces. They'll eventually come out of the woodwork to become a client of yours. But it'll never happen without your focus & energy first. Below are... ...more
RCF University ,Client Acquisition The RCF &Email Marketing
April 30, 2024•6 min read
Task Management as the Key to Effective Time Management in House Cleaning Sales
Here’s how mastering task management can not only streamline your operations but also amplify your sales. ...more
RCF University ,Nurturely+ Client Acquisition &The RCF
April 23, 2024•2 min read
Facebook Pixel Installation
The Facebook Pixel is a powerful tool that helps you track conversions, optimize ads, and build targeted audiences for your advertising campaigns. This can be particularly beneficial for house cleanin... ...more
RCF University ,Client Acquisition &The RCF
April 23, 2024•3 min read
Overcoming (House Cleaning) Pricing Objections
Overcoming house cleaning pricing objections is more than just a negotiation tactic; it's an opportunity to build an incredible relationship that could last for decades to come. ...more
RCF University ,Client Acquisition The RCF &Resources
April 19, 2024•2 min read
Psychology of Show Up Rates
Once you get this right formula right, you'll get your webinar, book a call rates and any other "show up" metric to go up. Way up. ...more
RCF University ,Client Acquisition &The RCF
April 19, 2024•3 min read
Analyzing Khari Harper’s Recent Lead Gen Success
Khari Harper's recent Facebook post sheds light on the impressive results he's achieving with his TikTok advertising strategy. Over the past week, Harper has managed a Cost Per Click of $1.07 and a Cl... ...more
RCF University ,Client Acquisition &The RCF
April 19, 2024•4 min read
Google PPC v. The RCF
The Recurring Client Finder (RCF) program and Google Pay-Per-Click (PPC) advertising are both geared towards generating leads and acquiring clients, but they operate under quite different mechanisms a... ...more
RCF University ,Client Acquisition The RCF &PPC
April 17, 2024•2 min read
Gaining Sales Confidence
Having confidence in your sales game is absolutely crucial. That self-doubt that creeps in? It'll torpedo your ability to really sell clients on why they need your A+ services. Your prospects can sme... ...more
RCF University ,Client Acquisition &The RCF
April 12, 2024•2 min read
Quoting A Fake House Cleaning Client
Discover how to effectively use The RCF's House Cleaning Quoting Tool with our detailed guide. Learn to access the dashboard, update company info, customize quotes, and manage client proposals seamles... ...more
RCF University ,Client Acquisition &The RCF
April 12, 2024•2 min read
Apply For Class RCF004
Join Class RCF004 at RCF University and elevate your house cleaning company with our exclusive program. Learn about the benefits, application process, and success stories. Enroll now to transform your... ...more
RCF University ,Client Acquisition The RCF &RCF004
April 12, 2024•8 min read
What to charge for a 2 Bed / 1 Bath Move-In Clean?
How much do you charge for move-in clean on 2 BD 1 BA 1040 sqft home? My formula spits out a sticker price of $394. ...more
RCF University ,Client Acquisition
March 21, 2024•4 min read
3 Principles of Client Acquisition
The 3 Principles of house cleaning client acquisition. We're exploring three key principles: Quick TTLs (Time to Lead), Persistence, and Simple Messaging. Learn how swift responses, consistent follow-... ...more
RCF University ,Client Acquisition
March 16, 2024•9 min read
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
