Official Scorecard

As of June 11th, 2024

ACQ Top 10

Podium 🥇 🥈 🥉

1. CM Bay City

2. RCF Dayton

3. RCF Las Vegas

On Deck

4. RCF Orlando

5. RCF Riverside

6. RCF Grand Rapids

On The Bubble

7. RCF Chicago III

8. RCF Indianapolis

9. RCF Mount Airy*

Most Estimates Delivered

The number of official estimates presented to prospects.

Most WON

Most clients officially acquired through The RCF Program (over the last 90d)

Best Conversion Rate

The percentage of opportunities that turn into clients.

Best Opps:Estimate Ratio

The average number of opportunities needed to deliver an estimate.

Best Estimates:WON Ratio

On average, how many estimates need to be delivered to secure a client.

Best Effort

The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.

ACQ Insight: Volume XLVIII

Since Volume XLVII

Overview

This week's analysis highlights significant movements in ACQ scores across multiple members. Key trends include improvements in some members' conversion rates and estimated deliveries, while others face declines.

Here are the detailed insights and program standing changes.

Key Insights

CM Bay City

• Current ACQ: 3699 (down from 3743)

• Change: -44

• Notes: CM Bay City saw a slight decline in their ACQ score, dropping by 44 points. Despite an increase in opportunities (302 to 308) and estimated deliveries (132 to 135), the conversion rate dropped from 29.80% to 28.25%. This decline in conversion efficiency impacted their overall ACQ score.

RCF Dayton

• Current ACQ: 2422 (up from 2147)

• Change: +275

• Notes: RCF Dayton experienced a significant boost in their ACQ score, rising by 275 points. This increase was driven by gains in opportunities (399 to 418) and estimated deliveries (137 to 155), alongside a slight improvement in the conversion rate from 7.77% to 7.89%. Their RCF also showed a notable increase, contributing to the positive change.

RCF Las Vegas

• Current ACQ: 1896 (down from 1944)

• Change: -48

• Notes: RCF Las Vegas faced a decrease in their ACQ score by 48 points. While the number of opportunities and estimated deliveries slightly increased (282 to 293 and 122 to 130 respectively), their conversion rate dropped from 10.28% to 8.53%, negatively affecting their ACQ.

RCF Orlando

• Current ACQ: 1262 (up from 1110)

• Change: +152

• Notes: RCF Orlando showed a healthy increase in their ACQ score by 152 points. This improvement was bolstered by increases in opportunities (269 to 282) and estimated deliveries (71 to 85), although the conversion rate saw a minor decline from 7.81% to 7.45%. Overall performance metrics indicated a positive trend.

RCF Riverside

• Current ACQ: 77 (up from -538)

• Change: +615

• Notes: RCF Riverside made a significant recovery, with an impressive ACQ score increase of 615 points. Their opportunities decreased (107 to 97), but estimated deliveries improved (53 to 46), and the conversion rate rose from 1.87% to 4.12%. These changes indicate a marked improvement in their operational efficiency.

RCF Grand Rapids

• Current ACQ: 66 (up from 57)

• Change: +9

• Notes: RCF Grand Rapids showed a modest increase in their ACQ score by 9 points. There were small increments in opportunities (129 to 136) and estimated deliveries (39 to 44), while the conversion rate saw a minor improvement from 4.65% to 4.41%.

RCF Chicago III

• Current ACQ: 22 (up from -97)

• Change: +119

• Notes: RCF Chicago III's ACQ score increased by 119 points. Despite a low conversion rate (7.14% to 1.30%), the number of opportunities (7 to 77) and estimated deliveries (1 to 11) significantly contributed to the positive change in ACQ.

RCF Indianapolis

• Current ACQ: -105 (up from -262)

• Change: +157

• Notes: RCF Indianapolis improved their ACQ score by 157 points. The number of opportunities and estimated deliveries increased (111 to 131 and 30 to 35 respectively), and the conversion rate saw a slight rise from 3.60% to 3.82%. These enhancements contributed to the better ACQ score.

RCF Mount Airy

• Current ACQ: -848 (up from -911)

• Change: +63

• Notes: RCF Mount Airy experienced a slight improvement in their ACQ score by 63 points. Their opportunities slightly decreased (70 to 69) and estimated deliveries dropped (17 to 15), but the conversion rate improved from 4.29% to 4.35%.

Conclusion Overall, this week's trends show a mixed bag of improvements and declines in ACQ scores across members. Notable improvements were seen in RCF Dayton, RCF Orlando, and RCF Riverside, while CM Bay City and RCF Las Vegas faced declines. Continued monitoring of conversion rates and strategic adjustments in operational efficiencies are essential for sustaining positive momentum.

Program Standing Changes

• [RCF Riverside]: Moved from "good" to "at-risk" status, reflecting the substantial recovery in ACQ score.

• [RCF Chicago III]: Remained in "good" standing, indicating stabilizing metrics despite a previously low ACQ.

• [RCF Indianapolis]: Maintained "good" standing, showing gradual improvement.

• [RCF Mount Airy]: Stayed "at-risk" but showed slight improvement in ACQ score.

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