Official Scorecard

As of May 21st, 2024

ACQ Top 10

Podium 🥇 🥈 🥉

1. CM Bay City

2. RCF Dayton

3. RCF Las Vegas

On Deck

4. RCF Orlando

5. RCF Riverside

6. RCF Grand Rapids

On The Bubble

7. RCF Indianapolis

8. RCF Mount Airy

Most Estimates Delivered

The number of official estimates presented to prospects.

Most WON

Most clients officially acquired through The RCF Program (over the last 90d)

Best Conversion Rate

The percentage of opportunities that turn into clients.

Best Opps:Estimate Ratio

The average number of opportunities needed to deliver an estimate.

Best Estimates:WON Ratio

On average, how many estimates need to be delivered to secure a client.

Best Effort

The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.

ACQ Insight: Volume XLV

Since Volume XLIV

Date Range: 5/14/2024 - 5/21/2024

Key Insights on ACQ Scores:

1. CM Bay City:

   • ACQ Stability: Maintained its leading position with a negligible decrease from 3954 to 3952.

   • Program Standing: Remained stable at "good."

   • Trend: Consistent performance with slight fluctuations in overall metrics.

2. RCF Dayton:

   • Significant Improvement: ACQ score increased notably from 1739 to 1840.

   • Program Standing: Stayed "good."

   • Trend: Strong upward trajectory, particularly in conversion rate, which rose from 7.07% to 7.61%.

3. RCF Las Vegas:

   • Decline in ACQ: Dropped from 1282 to 1096.

   • Program Standing: Despite the decrease, maintained "good."

   • Trend: Conversion rate dropped from 6.05% to 4.18%, indicating challenges in closing opportunities.

4. RCF Orlando:

   • ACQ Increase: Improved from 830 to 988.

   • Program Standing: Retained "good."

   • Trend: Better performance with a higher conversion rate, moving from 6.69% to 7.36%.

5. RCF Riverside:

   • Notable Decline: ACQ fell from 513 to 353.

   • Program Standing: Improved from "at-risk" to "good," reflecting some positive changes despite the ACQ drop.

   • Trend: Lower conversion rate from 4.11% to 3.65%.

6. RCF Grand Rapids:

   • Sharp Decrease: ACQ dropped significantly from 162 to 34.

   • Program Standing: Still "good."

   • Trend: Conversion rate fell from 6.31% to 5.31%.

7. RCF Indianapolis:

   • Worsening ACQ: Declined further from -102 to -201.

   • Program Standing: Maintained "good."

   • Trend: Conversion rate decreased from 5.88% to 4.82%.

8. RCF Mount Airy:

   • Slight Improvement: ACQ score improved slightly from -493 to -506.

   • Program Standing: Continued as "good."

   • Trend: Conversion rate decreased from 6.35% to 6.06%.

Overall Trends:

• Improved Members: RCF Dayton and RCF Orlando showed the most notable improvements in their ACQ scores and conversion rates.

• Declining Members: RCF Las Vegas and RCF Grand Rapids experienced significant declines in their ACQ scores, indicating areas needing attention.

• Program Standing Shifts: RCF Riverside moved from "at-risk" to "good," showing progress despite a drop in ACQ.

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