Official Scorecard

As of May 28th, 2024

ACQ Top 10

Podium 🥇 🥈 🥉

1. CM Bay City

2. RCF Dayton

3. RCF Orlando

On Deck

4. RCF Las Vegas

5. RCF Grand Rapids

6. RCF Riverside

On The Bubble

7. RCF Indianapolis

8. RCF Mount Airy

Most Estimates Delivered

The number of official estimates presented to prospects.

Most WON

Most clients officially acquired through The RCF Program (over the last 90d)

Best Conversion Rate

The percentage of opportunities that turn into clients.

Best Opps:Estimate Ratio

The average number of opportunities needed to deliver an estimate.

Best Estimates:WON Ratio

On average, how many estimates need to be delivered to secure a client.

Best Effort

The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.

ACQ Insight: Volume XLVI

Since Volume XLV

Date Range: 5/21/2024 - 5/28/2024

Key Insights

1. CM Bay City Maintains Lead

   • Current ACQ: 3686 (down from 3952)

   • Change: -266

   • CM Bay City remains at the top despite a notable decrease of 266 in their ACQ score. This decrease is reflected in a slightly lower conversion rate and fewer opportunities won.

2. RCF Dayton's Steady Growth

   • Current ACQ: 1898 (up from 1840)

   • Change: +58

   • RCF Dayton continues to show positive momentum with an increase of 58 in their ACQ score, consolidating their second-place position. Their higher number of opportunities and estimated deliveries contribute to this improvement.

3. RCF Orlando's Rise

   • Current ACQ: 1025 (up from 988)

   • Change: +37

   • RCF Orlando climbs to the third position, surpassing RCF Las Vegas. Their ACQ score increased by 37, bolstered by a slight improvement in their conversion rate and a consistent number of estimated deliveries.

4. RCF Las Vegas' Pullback

   • Current ACQ: 988 (down from 1096)

   • Change: -108

   • RCF Las Vegas experiences a significant drop of 108 in their ACQ score, falling to fourth place. Despite maintaining a good standing, their conversion rate and opportunities won have slightly decreased.

5. RCF Grand Rapids Facing Challenges

   • Current ACQ: -92 (down from 34)

   • Change: -126

   • RCF Grand Rapids shows a substantial decrease of 126 in their ACQ score, moving into negative territory. Their opportunities and wins have also decreased slightly, impacting their overall performance.

6. RCF Riverside's Performance Dives

   • Current ACQ: -142 (down from 353)

   • Change: -495

   • RCF Riverside experiences the largest drop in ACQ score, plummeting by 495. This drastic change is reflected in their reduced number of estimated deliveries and won opportunities, significantly impacting their overall performance.

7. RCF Indianapolis & RCF Mount Airy

   • RCF Indianapolis Current ACQ: -238 (down from -201)

   • Change: -37

   • RCF Mount Airy Current ACQ: -511 (slightly down from -506)

   • Change: -5

   • Both RCF Indianapolis and RCF Mount Airy continue to struggle with negative ACQ scores. RCF Indianapolis saw a further decrease of 37, while RCF Mount Airy experienced a marginal decline of 5.

     • Important to note: RCF Indianapolis is well within their first 90 days of Membership and is not at risk of declining in program standing.

Conclusion

This week's data highlights significant shifts in ACQ scores, with some members showing resilience and growth, while others face notable challenges. CM Bay City remains the leader but with a decreased margin, and RCF Riverside's dramatic decline is a critical area of concern.

Program Standing Changes

• RCF Orlando: Moved up from 4th to 3rd place.

• RCF Las Vegas: Dropped from 3rd to 4th place.

• RCF Grand Rapids: Fell to 5th place with a significant negative ACQ.

• RCF Riverside: Dropped to 6th place due to a substantial decline in ACQ.

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