
Cleaning Industry Insights 2023
The cleaning industry is experiencing unprecedented growth, evolving rapidly in response to changing consumer needs and global challenges such as the COVID-19 pandemic.
Whether you're a cleaning service provider, a business owner considering cleaning services, or simply curious about the industry, here's a look at some crucial statistics and trends that shape the cleaning landscape in 2023.
Rising Demand for Residential Cleaning Services
Nearly 10% of all U.S. households have turned to professional cleaning services for their home maintenance needs, indicating a growing trust & reliance on professional cleaners.
The industry itself is burgeoning, with the residential cleaning segment nearing $20 billion in annual sales and an impressive projected growth rate of 20%.
This spike is largely fueled by the increased demand for cleanliness and hygiene prompted by the pandemic.
Commercial Cleaning: A Robust Market
The commercial cleaning sector is not far behind, with a market size that was estimated at around $308.7 billion in 2020.
The shift towards more regular and deep cleaning, especially in office environments, has led to an increase in service prices—deep cleaning services now cost between $55 to $65 per hour, a significant rise from the pre-pandemic rates of $25 to $30.
Impact of COVID-19 on Cleaning Habits
The pandemic has notably shifted the public’s approach to hygiene, impacting both residential and commercial sectors.
There's a heightened awareness around the importance of cleanliness, which is reflected in the increased usage of cleaning services.
This shift is also seen in the steep rise in sales of household cleaning products and technologies like electrostatic sprayers and UV disinfection tools.
Employment Opportunities Abound
The industry is also a significant source of employment, with over 1.99 million janitors and cleaners in the U.S. alone, and an expected increase in job creation due to the heightened demand for cleaning services.
The average hourly wage for house cleaners has risen to $14.65, reflecting the growing importance of this sector.
Innovation & Sustainability Trends
There’s a noticeable pivot towards green cleaning products, with the market for these sustainable solutions expected to reach $27.83 billion by 2024.
Consumers and businesses alike are becoming more environmentally conscious, opting for products and services that minimize ecological impact.
Future Outlook
Looking ahead, the cleaning industry is poised for sustained growth with technological innovations and a stronger emphasis on health and hygiene. The expansion of the industry is not just in market size but also in the diversification of services and products, catering to a broader range of needs and preferences.
Conclusion
The cleaning industry statistics of 2023 highlight a sector that is rapidly expanding and evolving, driven by consumer demands for greater hygiene and cleanliness.
As the industry grows, both cleaning service providers and consumers will need to stay informed about the latest trends and innovations to make knowledgeable decisions.
For more detailed insights and updates, keep an eye on the full array of statistics available here.

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