FOR IMMEDIATE RELEASE

Contact:
Consolidata
Port Washington, WI
Website

Consolidata Launches Groundbreaking Identity Resolution Feature

Port Washington, WI – August 23, 2024 – Consolidata, a leader in data automation & consolidation for entrepreneurs and agencies, is thrilled to announce the launch of its innovative Identity Resolution feature. This new tool empowers businesses by identifying who visited their website and tracking their actions, offering unprecedented insights into visitor behavior.

Identity Resolution: See Who Was on Your Website and What They Were Doing!

With Consolidata's Identity Resolution feature, businesses can now track up to 10,000 leads for only $55 per website. This powerful tool offers a match rate of 15% to 30%, providing companies with valuable data on potential customers who have engaged with their online presence.

"We're excited to offer this new feature to our clients," said Ross Christifulli, Founder & CEO at Consolidata. "Understanding who your visitors are and how they interact with your website is crucial for optimizing marketing strategies and driving conversions. Our Identity Resolution tool makes this easier and more affordable than ever."

About Consolidata

Consolidata allows entrepreneurs and agencies to automate and consolidate all of their data sources into one automated report. Their platform streamlines the reporting process, saving time and enhancing the accuracy of business insights.

For more information about the Identity Resolution feature or to schedule a demo, visit consolidata.ai.

Identity Resolution 101

What is Identity Resolution Technology?

Identity Resolution is the process of identifying and connecting different pieces of data to a single individual or entity across various touchpoints. It’s essential for unifying customer data from multiple sources—such as first-party data—and resolving disparate identifiers into a single customer profile.

In simpler terms, it’s about figuring out who someone is, even if they interact with your business using different devices, email addresses, or channels.

Key Steps in Identity Resolution

1. Data Collection
   The process starts with collecting data from multiple channels, including digital platforms, offline channels, and third-party sources like cookies and email service providers. First-party data such as purchase history or physical addresses, along with third-party data, is vital for creating a complete 360-degree view of the customer.

2. Data Matching
   Next, the system matches data using deterministic and probabilistic matching techniques. Deterministic identity resolution relies on highly accurate data points like email addresses or digital fingerprints. Probabilistic matching, on the other hand, links data based on patterns like online behavior or device usage, making educated guesses when exact data is unavailable.

3. Profile Creation
   After matching, the data is compiled into a unified customer profile, creating a source of truth that reflects the customer's behaviors, preferences, and touchpoints. This comprehensive customer profile is crucial for crafting personalized campaigns across digital channels.

4. Identity Resolution
   This final step involves verifying and linking the data accurately to create a resolved identity. Companies use identity graphs or proprietary identity graphs to cross-reference digital identifiers like cookies, IP addresses, and real-world entities (such as physical stores or addresses). This enables a seamless customer experience by recognizing the individual across every interaction.

Why Is Identity Resolution Important?

• Personalized Experiences
  A unified profile helps deliver personalized experiences that engage customers at every touchpoint, whether online or offline. This results in deeper customer insights, allowing businesses to build trust and deliver content that resonates with each individual.

• Improved Marketing Effectiveness
  Using identity resolution, marketers can run more effective identity resolution campaigns by identifying customers across different channels, ensuring compliance with consumer privacy laws. Marketing automation platforms can leverage this data to launch more accurate and impactful marketing processes, leading to higher customer acquisition and ROI.

• Privacy Compliance
  In today’s data landscape, businesses must also ensure their practices are privacy compliant, especially given rising concerns over data usage and consumer trust. Identity resolution tools must be compliant with privacy regulations like GDPR and CCPA, ensuring that customer data is handled securely and responsibly.

• Competitive Advantage
  Having a robust identity resolution system provides businesses with a significant competitive advantage. With a clearer picture of customer behavior and preferences, businesses can optimize engagement, lower costs, and drive higher conversion rates.

Core Identity Resolution Features

1. Identity Resolution Platform Vendors
   To meet growing demands, many identity resolution platform vendors provide enterprise-level identity resolution services. These platforms use machine learning and advanced matching methods to deliver highly accurate customer identities, enabling real-time marketing strategies.

2. Identity Matching & Stitching
   Platforms can match identities through both deterministic matching (relying on exact matches like name or email) and probabilistic identity resolution (inferring identities through patterns). They use identity stitching to merge data from disparate data sources into a single profile.

3. Identity Graphs
   Identity graph solutions help to map and link various digital and offline identifiers, ensuring that a brand can recognize the same customer across multiple touchpoints. These graphs help provide a complete picture of the customer's journey.

4. Privacy & Compliance
   Complying with privacy regulations and managing consumer privacy is crucial. By using privacy-compliant techniques and ensuring data is properly anonymized or consented, identity resolution platforms align with today's stringent consumer privacy laws.

5. Real-Time Marketing
   With the ability to identify customers across devices and channels, businesses can deploy real-time responses to customer behavior, enabling personalized campaigns and enhancing the overall customer journey.

Future of Identity Resolution

• High-Quality Identity Data
  As identity resolution continues to evolve, access to high-quality identity data will remain essential. Platforms will need to manage and resolve disparate identifiers across a growing number of channels to maintain accurate profiles.

• Unified Customer Profiles
  Future innovations will aim to create even more sophisticated unified customer profiles. The more complete and reliable the profile, the better the customer experience will be—whether it's in-store, online, or via offline channels.

Leaders in ID Resolution

• ID Analytics

• Acxiom

• Experian

• LiveRamp

• BlueVenn

• FullContact

• Neustar

• Oracle