Official Media Buying Report

Notes

Market areas: Las Vegas, NV; Bay City, MI; Dayton, OH |||

Date(s)

• 2/16/2024 — 5/16/2024

  • A period of 90 days

Data

Analyzed by: Kyle Ackerman ||| [email protected]

Definitions

Spend

The number of dollars (USD) invested into this Microsoft Ads campaign from 2/8/2024 to 5/8/2024.

Impressions

The total number of times an ad is displayed or viewed, regardless of clicks or other actions taken.

CPM (Cost per mille)

The cost of 1,000 ad impressions on any given screen / webpage.

Clicks

The count of times users have clicked on an ad.

CTR (Clickthrough rate)

The percentage of impressions that led to a click, calculated as (Clicks ÷ Impressions) × 100.

CPC (Cost per Click)

The cost for each click on an ad.

Conversions*

The number of times users complete a desired action (like a purchase, sign-up, or form submission) after clicking on an ad.

*Trackable conversions only

Cost / Conversion*

The cost associated with generating just one conversion, calculated as total campaign cost /  by the total number of conversions.

*Trackable conversions only