Members with Positive ACQs receive an average of 228 cleaning leads per month

Members with Positive ACQs receive an average of 228 cleaning leads every 90 days

May 03, 20245 min read

Getting 228 House Cleaning Sales Leads Each Quarter Is Normal In The RCF

.... if you have a positive ACQ score

Members with Positive ACQs receive an average of 228 house cleaning leads per month

The Recurring Client Finder (RCF) Program is the only pay-per-client program on the market for house cleaning companies. It exists to give entrepreneurs agency-level marketing power without having to deal with a marketing agency.

In The RCF, it's all you.

The # of sales leads ultimately depends on you, the business owner, and your team's ability to win a new client.

The higher your ACQ, the better you are at winning clients, & the more leads The RCF will send you.

If your ACQ score is negative, it means you aren't winning enough to keep your Membership in The RCF Program. If your ACQ has gone negative, don't panic. You're always given enough time to turn things around — unless you've found yourself on Probation (here in the program). Probation is the final step before becoming an Expelled Member.

It's the wishes of The RCF Board that you take on only your most ideal house cleaning clients from the leads you're given.

High-Quality Client Acquisition Policy

The only thing that matters beyond that is keeping your ACQ score above 0 (zero).

  • A negative ACQ score means you aren't winning enough.

  • A score just above 0 means you are winning a sufficient amount.

  • And a score of 1,000+ puts you in the 1K Club — a rare group of house cleaning companies who're setting the standard in terms of house cleaning client acquisition.

What is an ACQ score?

In The RCF, your ACQ score is everything.

It's the official governing metric of how effectively your sales team can win new cleaning clients.

The higher your score is, the more The RCF trusts placing increased market area funding (to help generate more sales leads).

On the other hand, a negative ACQ score means the team isn't winning enough and the Membership is becoming "risky" for The RCF.

Visit this page in RCF University to learn more about how the ACQ score is calculated.

RCF Scorecard

The RCF Scorecard serves as the "Leaderboard" and ranks each Active RCF Member against each other to see where they fall.

View Official Scorecard

What is The RCF?

The Recurring Client Finder (RCF) is a specialized program designed exclusively for house cleaning companies, offering a unique pay-per-client system.

There are no

  • Setup fees

  • Monthly management fees

  • Software expenses

  • Ad spend costs

at all.

You don't pay The RCF a nickel until you've successfully WON a new [recurring] client.

For these, The RCF charges a Finder's Fee. But only after you've collected payment from your new client. After your Finder's Fee is paid, you keep the client for as long as you can without any other fee paid to The RCF (for that specific client).

And every 1X Clean that comes through is enjoyed free of charge.

How is The RCF different from other marketing agencies then?

The Recurring Client Finder (The RCF) Program differs from traditional marketing agencies in several key ways:

  • Pay-Per-Client Model: Unlike standard marketing agencies that typically charge a retainer or service fee regardless of outcomes, The RCF operates on a pay-per-client basis.

  • This means that businesses only pay when they acquire a new client, aligning the program's success directly with the success of its members. Most companies still charge monthly management fees on top of your ad spend. Some have evolved into a pay-per-lead or pay-per-walkthrough type of model, but The RCF still saw those as insufficient for what's needed in today's digital marketing landscape.

  • Performance-Based Lead Distribution: The RCF uses a performance metric system, primarily the ACQ, to distribute market area funding. Companies that demonstrate higher efficiency and effectiveness in converting leads into clients receive more leads and sales opportunities.

  • This merit-based system encourages continuous improvement and active participation from members.

  • Specialized Focus: The RCF is tailored specifically for house cleaning companies, offering targeted strategies and support that are finely tuned to the needs of this niche market.

  • Many marketing agencies serve a broad range of clients across different industries, which can dilute their focus & expertise.

  • Empowerment through Accountability: The RCF promotes accountability by providing clear metrics, such as ACQ, that help businesses understand their performance in real-time. And it's all publicly displayed. If you want to grow or achieve any goal, the greatest "hack" you can use is telling someone else. When someone else knows about your goal, you're more likely to follow through. If no one else knows about it, only you will know that you didn't reach it and it gets swept under the rug. Accountability matters.

  • Community & Recognition: The RCF fosters a community of like-minded entrepreneurs and recognizes high-performing members through accolades like the 1K Club and the Annual ACQ Awards.

The RCF Program

Active RCF Members with positive ACQ scores receive an average of 228 house cleaning leads every 90 days

If you've been scouring the Internet for ways to generate house cleaning leads, you've found your ticket. The RCF will send you as many house cleaning leads as you can handle. They'll get you a website + software to manage all of your new RCF leads and you'll only be charged for the new, very high quality clients that you opt to bring on.

Most RCF Members receive 80-100 cleaning leads before ever getting their first Finder's Fee invoice.

But The RCF isn't for everyone.

Not even close.

Every Member who has ever received a sales lead from The RCF has:

  1. Graduated RCF University

  2. Submitted an Official Application for Membership

  3. Gotten Accepted

If you're reading down this far, I've got your attention for a reason. And you might be a great fit for The RCF. But, in order to first find out:

  1. Scroll down and enroll in RCF University

  2. Complete every module and pass the exams

  3. All next steps will be provided via email

If you have any questions at all, please use the Chat in the lower right or email The RCF directly: [email protected]

We'd love to have you.

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RCF University

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What is The RCF?

The only pay-per-client program for house cleaning companies