52 email ideas to send once per week for the next year

How many times have you heard "the money is in the list!"?

If it's your first time ever hearing this, it's one of the most common pieces of advice the most successful digital marketers of all time offer.

Owned-Audience

An email list is the only owned-audience you'll ever have. Everything else can be taken from you. Social media accounts can get banned & websites can get blacklisted. But if you have someone's email address, you will be able to talk to them from wherever you want, whenever you want.

An email inbox is one of our most intimate (online) spaces. If you focus effort on building trust with your audience there, you'll find yourself a true believer in the "the money is in the list!" mantra. They'll eventually come out of the woodwork to become a client of yours. But it'll never happen without your focus & energy first.

Getting Started

The hardest part though is getting started.

Below are 52 email subject examples to help get your creative juices flowing and be able to craft emails that get devoured each week. (Or just send it to your favorite Fiverr freelancer and have them do it for you 😛)

The emails that always do the best for CM Bay City (Custom Maids) are those where we're propping up other members & businesses in the community. The best way to create content and built trust is to spotlight what's going on in your community. Your audience will love to see you doing this.

Here Are Your 52 Email Ideas

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Week 1: Spring Into Clean!
Welcome your subscribers to a fresh start with spring cleaning tips and a special discount for a deep clean service.

Week 2: Our Cleaning Checklist
Share a detailed checklist of our cleaning services to help clients understand what to expect.

Week 3: Meet Our Team
Introduce your cleaning staff with short bios and fun facts to build trust and personal connections.

Week 4: Customer Spotlight
Feature a testimonial from a satisfied customer, including before and after photos if possible.

Week 5: Pro Tips for Pet Owners
Offer advice on maintaining a clean home with pets, and introduce pet-safe cleaning products.

Week 6: The Magic of Decluttering
Discuss the benefits of decluttering before a cleaning session and offer guidance on how to start.

Week 7: Eco-Friendly Cleaning Options
Highlight your eco-friendly practices and products that are safe for families and pets.

Week 8: Special Offer for First-Time Clients
Provide a one-time discount or special package for new customers.

Week 9: Why Regular Cleaning?
Explain the health and wellness benefits of regular professional cleaning.

Week 10: Behind the Scenes
Give a behind-the-scenes look at how your team prepares for a day of cleaning.

Week 11: Our Favorite Cleaning Hacks
Share lesser-known cleaning tips and tricks that your team uses.

Week 12: Seasonal Cleaning Challenges
Discuss how changing seasons can impact home cleanliness and how to address it.

Week 13: Celebrating Our Community
Talk about local events or community service your team participates in.

Week 14: Refer a Friend Reward
Introduce a referral program with incentives for both the referrer and the new customer.

Week 15: Spring Allergies and Cleaning
Offer advice on reducing allergens in the home with specific cleaning practices.

Week 16: Products We Trust
Discuss the cleaning products your team trusts and why they’re effective.

Week 17: Preparing for a Clean Visit
Tips on how to prepare your home for a cleaning service to maximize efficiency.

Week 18: Time-Saving Cleaning Tips
Share ways to keep the home tidy between professional cleanings.

Week 19: How to Choose a Cleaning Service
Educate your readers on what to look for when hiring a cleaning service.

Week 20: The Importance of a Clean Workspace
Discuss the benefits of a clean work environment and offer office cleaning services.

Week 21: Holiday Prep Cleaning
Tips on getting the home ready for holiday guests and seasonal decorations.

Week 22: Our Guarantee to You
Reiterate your commitment to satisfaction and quality service.

Week 23: Kids & Cleaning
Advice for parents on involving kids in maintaining a clean home.

Week 24: Cleaning Myths Debunked
Address common cleaning myths and offer factual advice.

Week 25: Mid-Year Deep Clean Discount
Offer a mid-year promotion for deep cleaning services.

Week 26: Maintaining a Clean Bathroom
Tips and tricks for keeping bathrooms sparkling clean.

Week 27: Before & After Showcase
Feature dramatic before and after cleaning photos from recent jobs.

Week 28: Your Cleaning Questions Answered
An FAQ session where you address common customer questions and concerns.

Week 29: The Best Local Home Care Services
Recommend other local services your customers might need, such as lawn care or repairs.

Week 30: The Psychology of a Clean Home
Discuss how a clean home can positively impact mood and mental health.

Week 31: Back to School Cleaning Routine
Tips for adjusting cleaning routines to the busy back-to-school season.

Week 32: Cleaning for Event Hosts
Offer specialized cleaning tips for post-event cleanups.

Week 33: Loyalty Program Launch
Introduce a loyalty program for repeat customers.

Week 34: Minimalist Cleaning
Advice for maintaining a minimalist home and the benefits it brings.

Week 35: Organizational Tips
Share organizational tips that complement cleaning services.

Week 36: Preparing for Fall
Tips on transitioning cleaning practices from summer to fall.

Week 37: Deep Clean Focus Areas
Highlight specific areas of the home that benefit from deep cleaning.

Week 38: Protecting Your Home Against Flu Season
Cleaning tips to help minimize the spread of flu and other illnesses.

Week 39: Special Cleaning for Special Occasions
Promote cleaning services tailored for special occasions like birthdays or anniversaries.

Week 40: Our Commitment to Safety
Explain the measures your team takes to ensure safety during home visits.

Week 41: Enhancing Your Home's Air Quality
Discuss how regular cleaning improves indoor air quality.

Week 42: What's New in Cleaning Technology
Share the latest advances in cleaning technology and how your company uses them.

Week 43: Pre-Winter Home Prep
Guidance on preparing homes for winter to prevent issues like mold and mildew.

Week 44: Special Offers for Repeat Customers
Exclusive deals or upgrades for loyal customers.

Week 45: Thanksgiving Prep Guide
Offer tips for cleaning and organizing the home for Thanksgiving.

Week 46: Gift Certificates Available!
Promote your cleaning service gift certificates as a holiday gift idea.

Week 47: Holiday Season Cleaning Tips
Share tips for maintaining a clean home during the busy holiday season.

Week 48: Year-End Cleaning Checklist
A checklist to help customers tidy up before the new year.

Week 49: Looking Back, Moving Forward
Reflect on the past year and discuss plans for improving service in the coming year.

Week 50: Cleaning Resolutions for the New Year
Encourage customers to include home cleaning in their New Year's resolutions.

Week 51: Post-Holiday Cleanup Tips
Tips on cleaning up after holiday festivities.

Week 52: Thank You from Our Family to Yours
A year-end thank you note to your subscribers, recapping the year and looking forward to continued service.

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