55 Most Profitable PPC Keywords For Residential Cleaning Companies

PPC (Pay-Per-Click) Advertising is an effective digital marketing strategy for house cleaning companies to attract new customers and grow their business. Here’s why it’s valuable:

1. Targeted Reach: PPC allows you to target specific demographics, locations, and search terms, ensuring your ads reach potential customers actively searching for house cleaning services.

2. Cost-Effective: You only pay when someone clicks on your ad, making it a budget-friendly option. Proper management ensures you get the most out of your ad spend.

3. Measurable Results: PPC platforms provide detailed analytics, allowing you to track the performance of your ads, understand customer behavior, and optimize campaigns for better results.

4. Quick Visibility: Unlike SEO, which takes time to show results, PPC ads can place your company at the top of search results almost instantly, increasing visibility and attracting immediate leads.

5. Competitive Edge: PPC can help you stand out in a competitive market. With well-crafted ads and strategic bidding, you can outperform competitors and capture more market share.

Key components of a Pay-Per-Click (PPC) Ad Campaign:

• Keywords: Focus on relevant search terms like “house cleaning services near me” or “affordable house cleaners”.

• Ad Copy: Create compelling and clear ads that highlight your unique selling points, such as reliability, eco-friendly products, or special discounts.

• Landing Pages: Ensure your landing pages are optimized for conversions, with clear calls to action and easy navigation.

After Spending $12,689 on Google Ads, Here Are Our 55 Most Profitable PPC Keywords — Specifically For Residential Cleaning Companies

Keyword List

See Google Sheet

cleaning services near me

• Impr.: 3,646

• CTR: 9.02%

• Cost: $807.16

• Clicks: 329

• Avg. CPC: $2.45

• Conv.: 13

• Conv. rate: 3.95%

• Cost / conv.: $62.09

"custom maids"

• Impr.: 520

• CTR: 20.00%

• Cost: $362.28

• Clicks: 104

• Avg. CPC: $3.48

• Conv.: 11

• Conv. rate: 10.58%

• Cost / conv.: $32.93

"housecleaners"

• Impr.: 652

• CTR: 10.12%

• Cost: $354.37

• Clicks: 66

• Avg. CPC: $5.37

• Conv.: 8

• Conv. rate: 12.12%

• Cost / conv.: $44.30

"cleaning service"

• Impr.: 2,307

• CTR: 6.89%

• Cost: $592.11

• Clicks: 159

• Avg. CPC: $3.72

• Conv.: 7

• Conv. rate: 4.61%

• Cost / conv.: $80.74

house cleaning

• Impr.: 3,384

• CTR: 5.59%

• Cost: $646.40

• Clicks: 189

• Avg. CPC: $3.42

• Conv.: 7

• Conv. rate: 3.44%

• Cost / conv.: $99.45

"house cleaning services near me"

• Impr.: 607

• CTR: 10.38%

• Cost: $244.14

• Clicks: 63

• Avg. CPC: $3.88

• Conv.: 5

• Conv. rate: 7.94%

• Cost / conv.: $48.83

"hire someone to clean my house"

• Impr.: 504

• CTR: 9.52%

• Cost: $171.58

• Clicks: 48

• Avg. CPC: $3.57

• Conv.: 5

• Conv. rate: 10.07%

• Cost / conv.: $35.50

"house cleaning services"

• Impr.: 1,436

• CTR: 8.91%

• Cost: $610.87

• Clicks: 128

• Avg. CPC: $4.77

• Conv.: 4

• Conv. rate: 3.39%

• Cost / conv.: $140.97

"cleaning services near me"

• Impr.: 707

• CTR: 7.78%

• Cost: $223.78

• Clicks: 55

• Avg. CPC: $4.07

• Conv.: 4

• Conv. rate: 7.27%

• Cost / conv.: $55.94

hoarding cleaning services

• Impr.: 976

• CTR: 9.22%

• Cost: $149.07

• Clicks: 90

• Avg. CPC: $1.66

• Conv.: 4

• Conv. rate: 4.44%

• Cost / conv.: $37.27

"house cleaning service"

• Impr.: 1,310

• CTR: 8.17%

• Cost: $392.59

• Clicks: 107

• Avg. CPC: $3.67

• Conv.: 4

• Conv. rate: 3.74%

• Cost / conv.: $98.15

"local cleaning companies"

• Impr.: 56

• CTR: 5.36%

• Cost: $49.36

• Clicks: 3

• Avg. CPC: $16.45

• Conv.: 3

• Conv. rate: 100.00%

• Cost / conv.: $16.45

"house cleaning saginaw mi"

• Impr.: 347

• CTR: 12.10%

• Cost: $217.26

• Clicks: 42

• Avg. CPC: $5.17

• Conv.: 3

• Conv. rate: 7.14%

• Cost / conv.: $72.42

"cleaning company"

• Impr.: 1,079

• CTR: 3.99%

• Cost: $160.88

• Clicks: 43

• Avg. CPC: $3.74

• Conv.: 3

• Conv. rate: 6.98%

• Cost / conv.: $53.63

cleaning in the house

• Impr.: 47

• CTR: 4.26%

• Cost: $5.08

• Clicks: 2

• Avg. CPC: $2.54

• Conv.: 2

• Conv. rate: 100.00%

• Cost / conv.: $2.54

"professional cleaning services"

• Impr.: 126

• CTR: 4.76%

• Cost: $21.31

• Clicks: 6

• Avg. CPC: $3.55

• Conv.: 2

• Conv. rate: 33.33%

• Cost / conv.: $10.66

"maid"

• Impr.: 158

• CTR: 8.86%

• Cost: $61.56

• Clicks: 14

• Avg. CPC: $4.40

• Conv.: 2

• Conv. rate: 14.29%

• Cost / conv.: $30.78

"residential cleaning company"

• Impr.: 99

• CTR: 14.14%

• Cost: $42.53

• Clicks: 14

• Avg. CPC: $3.04

• Conv.: 2

• Conv. rate: 14.29%

• Cost / conv.: $21.27

"maid service"

• Impr.: 160

• CTR: 10.00%

• Cost: $52.60

• Clicks: 16

• Avg. CPC: $3.29

• Conv.: 2

• Conv. rate: 12.50%

• Cost / conv.: $26.30

"house cleaners near me"

• Impr.: 381

• CTR: 8.92%

• Cost: $134.97

• Clicks: 34

• Avg. CPC: $3.97

• Conv.: 2

• Conv. rate: 5.88%

• Cost / conv.: $67.49

"homeglow cleaning"

• Impr.: 263

• CTR: 47.15%

• Cost: $238.16

• Clicks: 124

• Avg. CPC: $1.92

• Conv.: 2

• Conv. rate: 1.61%

• Cost / conv.: $119.08

house cleaning services

• Impr.: 2,975

• CTR: 6.15%

• Cost: $631.97

• Clicks: 183

• Avg. CPC: $3.45

• Conv.: 2

• Conv. rate: 1.09%

• Cost / conv.: $315.99

"home cleaning"

• Impr.: 547

• CTR: 8.04%

• Cost: $116.25

• Clicks: 44

• Avg. CPC: $2.64

• Conv.: 2

• Conv. rate: 3.79%

• Cost / conv.: $69.75

"homeaglow"

• Impr.: 84

• CTR: 33.33%

• Cost: $104.98

• Clicks: 28

• Avg. CPC: $3.75

• Conv.: 2

• Conv. rate: 5.36%

• Cost / conv.: $69.99

"hire cleaning service"

• Impr.: 485

• CTR: 7.63%

• Cost: $105.28

• Clicks: 37

• Avg. CPC: $2.85

• Conv.: 2

• Conv. rate: 4.05%

• Cost / conv.: $70.19

cleaning services midland

• Impr.: 65

• CTR: 12.31%

• Cost: $19.32

• Clicks: 8

• Avg. CPC: $2.42

• Conv.: 1

• Conv. rate: 14.58%

• Cost / conv.: $16.56

"house keeping services near me"

• Impr.: 15

• CTR: 6.67%

• Cost: $7.53

• Clicks: 1

• Avg. CPC: $7.53

• Conv.: 1

• Conv. rate: 100.00%

• Cost / conv.: $7.53

wall washing service near me

• Impr.: 31

• CTR: 6.45%

• Cost: $5.89

• Clicks: 2

• Avg. CPC: $2.95

• Conv.: 1

• Conv. rate: 50.00%

• Cost / conv.: $5.89

"best deep house cleaning services near me"

• Impr.: 6

• CTR: 50.00%

• Cost: $8.74

• Clicks: 3

• Avg. CPC: $2.91

• Conv.: 1

• Conv. rate: 33.33%

• Cost / conv.: $8.74

"home maid service"

• Impr.: 65

• CTR: 6.15%

• Cost: $14.26

• Clicks: 4

• Avg. CPC: $3.57

• Conv.: 1

• Conv. rate: 25.00%

• Cost / conv.: $14.26

"speedy cleans"

• Impr.: 43

• CTR: 9.30%

• Cost: $33.92

• Clicks: 4

• Avg. CPC: $8.48

• Conv.: 1

• Conv. rate: 25.00%

• Cost / conv.: $33.92

"household cleaning services"

• Impr.: 24

• CTR: 16.67%

• Cost: $16.23

• Clicks: 4

• Avg. CPC: $4.06

• Conv.: 1

• Conv. rate: 25.00%

• Cost / conv.: $16.23

"housekeeper"

• Impr.: 94

• CTR: 5.32%

• Cost: $10.90

• Clicks: 5

• Avg. CPC: $2.18

• Conv.: 1

• Conv. rate: 20.00%

• Cost / conv.: $10.90

"molly maid"

• Impr.: 87

• CTR: 6.90%

• Cost: $45.19

• Clicks: 6

• Avg. CPC: $7.53

• Conv.: 1

• Conv. rate: 16.67%

• Cost / conv.: $45.19

cleaning services bay city mi

• Impr.: 87

• CTR: 6.90%

• Cost: $11.14

• Clicks: 6

• Avg. CPC: $1.86

• Conv.: 1

• Conv. rate: 16.67%

• Cost / conv.: $11.14

"maid cleaning service near me"

• Impr.: 51

• CTR: 11.76%

• Cost: $12.93

• Clicks: 6

• Avg. CPC: $2.16

• Conv.: 1

• Conv. rate: 16.67%

• Cost / conv.: $12.93

"maid cleaner"

• Impr.: 124

• CTR: 5.65%

• Cost: $76.29

• Clicks: 7

• Avg. CPC: $10.90

• Conv.: 1

• Conv. rate: 14.29%

• Cost / conv.: $76.29

home cleaner

• Impr.: 105

• CTR: 6.67%

• Cost: $19.44

• Clicks: 7

• Avg. CPC: $2.78

• Conv.: 1

• Conv. rate: 14.29%

• Cost / conv.: $19.44

"molly's maid"

• Impr.: 78

• CTR: 8.97%

• Cost: $22.82

• Clicks: 7

• Avg. CPC: $3.26

• Conv.: 1

• Conv. rate: 14.29%

• Cost / conv.: $22.82

"professional house cleaning"

• Impr.: 69

• CTR: 10.14%

• Cost: $67.33

• Clicks: 7

• Avg. CPC: $9.62

• Conv.: 1

• Conv. rate: 14.29%

• Cost / conv.: $67.33

service clean

• Impr.: 82

• CTR: 9.76%

• Cost: $19.62

• Clicks: 8

• Avg. CPC: $2.45

• Conv.: 1

• Conv. rate: 12.50%

• Cost / conv.: $19.62

a clean house

• Impr.: 77

• CTR: 10.39%

• Cost: $18.12

• Clicks: 8

• Avg. CPC: $2.27

• Conv.: 1

• Conv. rate: 12.50%

• Cost / conv.: $18.12

"professional home cleaning"

• Impr.: 53

• CTR: 15.09%

• Cost: $16.68

• Clicks: 8

• Avg. CPC: $2.09

• Conv.: 1

• Conv. rate: 12.50%

• Cost / conv.: $16.68

"dazzling cleaning"

• Impr.: 53

• CTR: 15.09%

• Cost: $111.64

• Clicks: 8

• Avg. CPC: $13.95

• Conv.: 1

• Conv. rate: 12.50%

• Cost / conv.: $111.64

"local cleaning services"

• Impr.: 224

• CTR: 4.02%

• Cost: $59.45

• Clicks: 9

• Avg. CPC: $6.61

• Conv.: 1

• Conv. rate: 11.11%

• Cost / conv.: $59.45

"home cleaning services"

• Impr.: 89

• CTR: 11.24%

• Cost: $26.74

• Clicks: 10

• Avg. CPC: $2.67

• Conv.: 1

• Conv. rate: 10.00%

• Cost / conv.: $26.74

"home cleanout services"

• Impr.: 60

• CTR: 16.67%

• Cost: $54.10

• Clicks: 10

• Avg. CPC: $5.41

• Conv.: 1

• Conv. rate: 10.00%

• Cost / conv.: $54.10

"cleaning services prices"

• Impr.: 58

• CTR: 17.24%

• Cost: $33.44

• Clicks: 10

• Avg. CPC: $3.34

• Conv.: 1

• Conv. rate: 10.00%

• Cost / conv.: $33.44

"cleaning service midland mi"

• Impr.: 171

• CTR: 6.43%

• Cost: $71.41

• Clicks: 11

• Avg. CPC: $6.49

• Conv.: 1

• Conv. rate: 9.09%

• Cost / conv.: $71.41

"maid service midland mi"

• Impr.: 68

• CTR: 16.18%

• Cost: $65.89

• Clicks: 11

• Avg. CPC: $5.99

• Conv.: 1

• Conv. rate: 9.09%

• Cost / conv.: $65.89

"house keeping"

• Impr.: 231

• CTR: 5.63%

• Cost: $35.38

• Clicks: 13

• Avg. CPC: $2.72

• Conv.: 1

• Conv. rate: 7.69%

• Cost / conv.: $35.38

"house keeping services"

• Impr.: 116

• CTR: 11.21%

• Cost: $54.03

• Clicks: 13

• Avg. CPC: $4.16

• Conv.: 1

• Conv. rate: 7.69%

• Cost / conv.: $54.03

"house cleaning company"

• Impr.: 231

• CTR: 7.79%

• Cost: $67.30

• Clicks: 18

• Avg. CPC: $3.74

• Conv.: 1

• Conv. rate: 5.56%

• Cost / conv.: $67.30

"merry maids near me"

• Impr.: 31

• CTR: 12.90%

• Cost: $9.41

• Clicks: 4

• Avg. CPC: $2.35

• Conv.: 1

• Conv. rate: 16.67%

• Cost / conv.: $14.12

"maid service near me"

• Impr.: 51

• CTR: 9.80%

• Cost: $24.58

• Clicks: 5

• Avg. CPC: $4.92

• Conv.: 1

• Conv. rate: 10.00%

• Cost / conv.: $49.16

Maximizing ROI with the Right Keywords

Every. click. counts. For house cleaning company owners looking to maximize their return on investment (ROI), understanding the performance of their PPC campaigns is crucial. Let's explore the key insights from the data on the 55 most profitable PPC keywords we found after spending $12,689 on ads and how these insights can be leveraged to drive more conversions and revenue for your company.

High-Performing Keywords

• "custom maids" stands out as a star performer with a high conversion rate of 10.58%. Despite having only 520 impressions, it managed 104 clicks, reflecting a strong interest in branded searches. This keyword also boasts a cost per conversion (CPC) of $32.93, making it one of the most cost-effective in terms of conversion. It's incredibly important to note that this is our company name — i.e, a branded keyword. These will always be your best performing keywords.

• PRO TIP: Use Semrush to generate a list of your own branded keywords

• "housecleaners" also showed impressive results, with a conversion rate of 12.12% and a CPC of $44.30.

• "house cleaning saginaw mi" has a notable conversion rate of 7.14% and a cost per conversion of $72.42, indicating regional keywords can be effective, particularly when potential customers are looking for localized services.

Cost Efficiency & Quality

Keywords like "cleaning services near me" and "house cleaning services" have broader match types, leading to more impressions but also higher costs.

For instance, "cleaning services near me" had 3,646 impressions and a total cost of $807.16, but with a conversion rate of 3.95%, the cost per conversion was $62.09. This suggests a need for careful budget management when using broad match keywords.

Quality Scores & CTR

The quality score and click-through rate (CTR) are also critical metrics. Higher quality scores typically lead to lower CPC and better ad placements. For example, "house cleaning services near me" with a quality score of 5 and a CTR of 10.38% shows a balance between ad relevance and user engagement.

Niche Keywords

Interestingly, niche keywords like "hoarding cleaning services" with a lower average CPC of $1.66 and a conversion rate of 4.44% provide a cost-effective way to capture specific market segments. Similarly, "professional cleaning services" offers a high conversion rate of 33.33%, though with fewer impressions, indicating a smaller but highly targeted audience.

Localized Strategies

Localized keywords such as "house cleaning saginaw mi" and "cleaning services midland" show that regional targeting can yield high CTRs and conversion rates. These keywords help capture the interest of local customers actively seeking services in their vicinity.

Brand-Specific Searches

Brand-specific searches like "molly maid" and "homeaglow cleaning" highlight the importance of brand recognition. These keywords tend to have higher CTRs, indicating strong brand loyalty and awareness among potential customers.

Strategic Recommendations

• Use Localized Keywords: Use regional targeting to capture local market share. Keywords specific to locations show strong engagement and conversion potential.

• Build a list of the largest cities/towns within a 30 mile radius of your main office location & create specific website pages for each city or town. This will not only help you show up for geo-specific keywords, but it'll also reinforce the authority of your website as a truly valuable resource (which means higher search engine rankings).

• Monitor & Adjust Broad Match Keywords: While broad match keywords can drive traffic, they also incur higher costs. Regularly monitor performance and adjust bids to ensure cost-efficiency.

• Ruthlessly add to your Negative Keywords list. When you find a keyword that has nothing to do with what you offer, add it to the Negative Keywords to ensure you never show up for that search again.

• Capitalize on Niche Markets: Identify and target niche keywords that offer cost-effective conversions, helping to diversify customer acquisition channels.