Official Scorecard

July 23rd, 2024

ACQ Top 10

Podium 🥇 🥈 🥉

1. CM Bay City

2. RCF Dayton

3. RCF Las Vegas

On Deck

4. RCF Orlando

5. RCF Grand Rapids

6. RCF Indianapolis

On The Bubble

7. RCF Chicago III

8. RCF Washington Parish

9. RCF Seattle

10. RCF Grenada

Most Estimates Delivered

The number of official estimates presented to prospects.

Most WON

Most clients officially acquired through The RCF Program (over the last 90d)

Best Conversion Rate

The percentage of opportunities that turn into clients.

Best Opps:Estimate Ratio

The average number of opportunities needed to deliver an estimate.

Best Estimates:WON Ratio

On average, how many estimates need to be delivered to secure a client.

Best Effort

The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.

ACQ Insight: Volume LIII

Since Volume LIII

Overview

This week’s analysis reveals significant changes in ACQ scores across various members between 07/16/2024 and 07/23/2024. The data highlights both improvements and declines, providing a detailed look at key performance metrics.

Key Insights

CM Bay City
Current ACQ: 3377 (down from 3415)
Change: -38
CM Bay City experienced a slight decline in ACQ score, with a marginal drop in the conversion rate from 24.32% to 24.01%. The number of opportunities (329) and estimated deliveries (128) remained stable.

RCF Dayton
Current ACQ: 2801 (down from 2843)
Change: -42
RCF Dayton also saw a decrease in ACQ score, with a small reduction in conversion rate to 8.86%. The number of opportunities (429) and estimated deliveries (177) remained relatively stable.

RCF Las Vegas
Current ACQ: 2370 (up from 2354)
Change: +16
RCF Las Vegas managed to increase its ACQ score slightly, with a notable improvement in conversion rate from 9.47% to 10.67%. The number of opportunities (328) and estimated deliveries (145) decreased slightly, but the overall win count increased to 35.

RCF Orlando
Current ACQ: 1012 (down from 1146)
Change: -134
RCF Orlando experienced a significant decline in its ACQ score, accompanied by a decrease in the conversion rate to 6.86%. There was also a slight drop in the number of opportunities (277) and estimated deliveries (78).

RCF Grand Rapids
Current ACQ: 241 (down from 254)
Change: -13
RCF Grand Rapids had a minor decrease in ACQ score, but showed a small increase in the conversion rate to 5.33%. The opportunities (150) and estimated deliveries (62) saw minimal changes.

RCF Indianapolis
Current ACQ: -72 (down from 189)
Change: -261
RCF Indianapolis faced a significant drop in its ACQ score, with a notable decrease in conversion rate to 3.03%. The estimated deliveries slightly decreased to 48.

RCF Chicago III
Current ACQ: -96 (down from 36)
Change: -132
RCF Chicago III saw a substantial decline in its ACQ score, with a conversion rate drop to 2.68%. Despite an increase in opportunities to 149, the overall performance metrics worsened.

RCF Washington Parish
Current ACQ: -97 (no change)
Change: 0
RCF Washington Parish's ACQ score remained the same, with no significant changes in other performance metrics. The conversion rate is stable at 7.14%.

RCF LAX
Current ACQ: -164 (up from -387)
Change: +223
RCF LAX showed a remarkable improvement in its ACQ score, with an increase in conversion rate to 4.29%. Opportunities increased to 70 and estimated deliveries to 29.

RCF Seattle
Current ACQ: -270 (down from -137)
Change: -133
RCF Seattle experienced a notable decline in its ACQ score, with a slight decrease in conversion rate to 2.63%. Opportunities increased to 114, but estimated deliveries saw a slight decline to 24.

RCF Grenada
Current ACQ: -326 (down from -253)
Change: -73
RCF Grenada showed some improvement in its ACQ score, with a conversion rate increase to 6.67%. Both opportunities (30) and estimated deliveries (26) saw minor positive changes.

RCF Mount Airy
Current ACQ: -334 (up from -602)
Change: +268
RCF Mount Airy demonstrated significant improvement in its ACQ score, maintaining a steady conversion rate at 2.70%. Opportunities (37) remained stable, but estimated deliveries slightly decreased to 2.

RCF Riverside
Current ACQ: -415 (down from -255)
Change: -160
RCF Riverside faced a considerable drop in its ACQ score, with a slight increase in conversion rate to 5.45%. Both opportunities (55) and estimated deliveries (15) saw a decrease.

Conclusion

Overall, this week's analysis highlights a mix of improvements and declines among members. RCF LAX and RCF Mount Airy showed the most significant improvements, while RCF Indianapolis and RCF Riverside experienced notable declines. Monitoring these trends and adjusting strategies accordingly will be crucial for maintaining or improving performance.

Program Standing Changes

• RCF Indianapolis: Declined significantly due to a major drop in ACQ score and conversion rate.

• RCF Chicago III: Also saw a significant decline with worsening performance metrics.

• RCF LAX: Improved considerably, showing better conversion rates and a positive ACQ change.

• RCF Mount Airy: Demonstrated significant improvement in ACQ score despite a slight drop in estimated deliveries.

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