Official Scorecard

July 30th, 2024

ACQ Top 10

Podium 🥇 🥈 🥉

1. CM Bay City

2. RCF Dayton

3. RCF Las Vegas

On Deck

4. RCF Orlando

5. RCF Seattle

6. RCF Grand Rapids

On The Bubble

7. RCF LAX

8. RCF Indianapolis

9. RCF Grenada

10. RCF Chicago III

Most Estimates Delivered

The number of official estimates presented to prospects.

Most WON

Most clients officially acquired through The RCF Program (over the last 90d)

Best Conversion Rate

The percentage of opportunities that turn into clients.

Best Opps:Estimate Ratio

The average number of opportunities needed to deliver an estimate.

Best Estimates:WON Ratio

On average, how many estimates need to be delivered to secure a client.

Best Pipeline Ratio

The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.

ACQ Insight: Volume LV

Since Volume LIV

Key Insights

CM Bay City
Current ACQ: 3401 (up from 3377)
Change: +24
CM Bay City maintains its top position with a slight increase in ACQ. The rise is driven by an improved conversion rate, jumping from 24.01% to 32.35%, and an increase in the number of opportunities won from 79 to 88.

RCF Dayton
Current ACQ: 2334 (down from 2801)
Change: -467
RCF Dayton sees a significant decline in its ACQ score. Despite a better conversion rate (10.94% up from 8.86%), the total number of opportunities decreased sharply from 429 to 320.

RCF Las Vegas
Current ACQ: 1719 (down from 2370)
Change: -651
RCF Las Vegas experiences a considerable drop in ACQ, with a reduction in estimated deliveries (103 from 145) and a slight decrease in the number of won opportunities (31 from 35), though the conversion rate improved marginally.

RCF Orlando
Current ACQ: 758 (down from 1012)
Change: -254
RCF Orlando's ACQ declines due to a drop in estimated deliveries (61 from 78) and a lower number of opportunities (221 from 277), despite a small increase in the conversion rate.

RCF Seattle
Current ACQ: 147 (up from -270)
Change: +417
RCF Seattle shows a significant improvement in ACQ, turning positive from a previously negative score. This improvement is due to a better conversion rate and an increase in opportunities won from 3 to 7.

RCF Grand Rapids
Current ACQ: 30 (up from 241)
Change: +211
Despite a lower ACQ than last week, RCF Grand Rapids remains in a positive trajectory, with a slight increase in the conversion rate and a stable number of opportunities won.

RCF Indianapolis
Current ACQ: -114 (down from -72)
Change: -42
RCF Indianapolis continues to struggle with a declining ACQ score. The number of opportunities decreased while the conversion rate remains relatively low at 3.41%.

RCF Chicago III
Current ACQ: -464 (down from -96)
Change: -368
A significant drop in ACQ for RCF Chicago III, primarily due to a lower conversion rate and reduced number of won opportunities.

RCF LAX
Current ACQ: -11 (up from -164)
Change: +153
RCF LAX shows a marked improvement in ACQ, driven by a higher conversion rate and a slight increase in estimated deliveries.

RCF Grenada
Current ACQ: -346 (down from -326)
Change: -20
RCF Grenada’s ACQ score continues to decline, though the drop is less pronounced this week. The conversion rate shows a minor decrease.

RCF Mount Airy
Current ACQ: -629 (down from -334)
Change: -295
RCF Mount Airy faces a steep decline in ACQ, with fewer opportunities and a lower conversion rate contributing to this negative trend.

Conclusion

This week highlights a mix of improvements and declines among members. CM Bay City and RCF Seattle are notable for their positive changes, while RCF Dayton, RCF Las Vegas, and RCF Mount Airy show significant declines. Continuous monitoring and strategic adjustments are essential to address these variations.

Program Standing Changes

• RCF Seattle: Moved up in rank due to a significant improvement in ACQ.

• RCF Grand Rapids: Slight positive change in ACQ.

• RCF LAX: Improved rank with a positive change in ACQ.

• RCF Indianapolis: Further decline in ACQ, affecting standing.

• RCF Chicago III: Significant drop in ACQ, leading to a lower standing.

• RCF Grenada: Continued decline in ACQ.

• RCF Mount Airy: Significant drop in rank due to steep decline in ACQ.

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