What Clients Are Paying for House Cleaning Services

Key Insights for Cleaning Business Owners

If you're running a cleaning business, staying competitive and understanding what customers expect to pay is crucial.

Based on real discussions from clients, here’s a summary of what’s happening in the house cleaning market and how you can use this information to grow your business.

Understand the Typical Rates

Clients are paying $130 every two weeks for a 2-bed, 2.5-bath home, or $160 for a monthly clean. If you're in a higher cost-of-living area, bi-weekly cleanings for a 3-bedroom home can fetch $140 or more.

Use this as a benchmark to ensure your rates are competitive and align with customer expectations.

First-Time Cleanings Require More Effort (and Higher Pricing)

Clients acknowledge that the first cleaning often costs more because it involves a deep clean. As a business owner, don’t hesitate to charge more for initial cleanings.

This allows you to set the right expectations upfront and justifies the additional time and labor involved in the first service.

Hourly Rates Are Varied

Some companies charge hourly, with rates like $40/hour in areas such as Arizona, or $65/hour in Ohio, while others go as low as $25/hour. If your business charges by the hour, it’s important to keep up with the competition but also ensure that you’re pricing according to the value you provide.

If demand is high, consider raising your rates—many cleaners are already doing this to meet rising costs.

How much does house cleaning cost in Charlotte, North Carolina?

Tipping Culture is Strong

Clients are tipping their cleaners generously—often $25 per cleaning or one cleaning’s worth during the holidays.

Encourage your clients to consider tipping or provide a friendly reminder during holiday seasons. These tips boost your cleaners’ morale and add to your team’s overall satisfaction.

Leverage Local Networks for New Clients

Clients are finding cleaners through platforms like Facebook Groups and Nextdoor.

As a business owner, make sure you’re tapping into these local networks to expand your client base. Encourage satisfied customers to recommend your services online, and you’ll likely see new referrals coming in.

Highlight the Value of Your Service

Many clients are willing to pay for professional cleaning services because it enhances their quality of life. Make sure your marketing reflects the time, energy, and peace of mind your service provides. People are happy to pay for a clean and organized home, and that’s your main selling point.

These insights can help you fine-tune your pricing strategy, build better relationships with clients, and grow your business. If you're curious about what actual clients are discussing when it comes to house cleaning prices, you can check out the full Reddit discussion here.