Khari Harper's Recent TikTok Ads Success

Facebook Post by Khari Harper

Posted April 18th, 2024

This post is for my marketing people, everyone else can scroll past.

I have to be breaking a record on TikTok Ads... Here are the stats for the last 7 days:

• CPC (Cost Per Click): $1.07

• Clicks: 357

• CTR (Click-Through Rate): 1.17%

• Conversions: 75

• Cost Per Lead: $5

• Total Spent: $375

• Appointments Booked: 23

• Closed: 4

• ROA (Return on Ad Spend): a little over 10x.

I want to increase the campaign budget but I don't want to mess with these numbers...

Between TikTok and YouTube, I've been generating 20 leads a day:

• 10 paid

• 10 organic

After 2 months of trial and error, did I finally figure it out?

Analyzing Khari Harper’s Social Media Strategy

Khari Harper's recent Facebook post sheds light on the impressive results he's achieving with his TikTok advertising strategy.

Over the past week, Harper has managed a Cost Per Click of $1.07 and a Click-Through Rate of 1.17%, culminating in 75 conversions.

With an investment of $375, he has managed to book 23 appointments and close 4 deals, boasting a Return on Ad Spend (ROA) of slightly over 10x. These numbers are particularly noteworthy for marketers looking to understand the efficacy of paid social media campaigns.

Harper’s strategy blends both paid and organic leads, with an equal split of 20 daily leads coming from TikTok (paid) and YouTube (organic).

This balanced approach suggests a well-rounded digital marketing strategy that leverages both platforms' unique strengths to optimize lead generation. His mention of "trial and error" highlights the experimental nature of digital marketing, where strategies must be continuously refined and adapted to achieve such results.

For businesses looking to replicate Harper's success, the key takeaway is the importance of monitoring detailed campaign metrics and being willing to adjust strategies based on performance data. Increasing the budget on a successful campaign is a common dilemma, as scaling up can sometimes affect the efficiency of the results.

Who Is Khari Harper?

Khari Harper is a dynamic and innovative entrepreneur, widely recognized in the cleaning industry for his role as the founder and CEO of Modern Maid. Based in Dallas, Texas, Harper is at the forefront of transforming traditional cleaning businesses into efficient, digitally enhanced operations.

His company, Modern Maid, offers a cloud-based platform tailored to aid cleaning business owners in managing their operations seamlessly from scheduling and dispatching to invoicing and customer management.

Early Career and Background

Khari Harper began his entrepreneurial journey in the real estate sector, where he significantly impacted real estate automation as the Chief Operations Officer at The Real Estate Robot. His role involved automating lead generation and conversion systems for real estate professionals, helping them book appointments with buyers and sellers effectively.

Harper's expertise in business automation and digital marketing is extensive, with a proven track record of leveraging technology to streamline business processes.

Before founding Modern Maid, Harper gained substantial experience in business systems automation as an advisor at Workato, where he helped integrate and automate business workflows. His career in real estate and business automation has imbued him with a deep understanding of operational efficiency, which he has successfully transplanted into the cleaning industry.

Modern Maid: Revolutionizing Cleaning Businesses

At Modern Maid, Khari Harper has created more than just a software solution; he's built a comprehensive platform that caters to the nuanced needs of cleaning businesses. The software is designed to be user-friendly, allowing business owners to manage every aspect of their operations digitally. Features include automated scheduling, customer communication tools, invoicing, and a detailed analytics dashboard that helps business owners make informed decisions.

The platform also emphasizes educational resources for entrepreneurs, offering a mini-course on starting a cleaning business and various tools to help business owners work "on" their business instead of "in" it. This educational approach highlights Harper's commitment to empowering business owners with knowledge and tools to expand their operations and increase their profitability.

Vision & Impact

Khari Harper's vision extends beyond software.

He is dedicated to helping individuals transition from traditional employment to owning their businesses, particularly in the cleaning industry. His initiative to help employees become "Remote Cleaning" business owners reflects his passion for entrepreneurship and economic empowerment.

Khari Harper's contributions to the cleaning industry, particularly through Modern Maid, showcase his commitment to innovation, quality, and customer satisfaction.

As a thought leader and influencer, Harper continues to inspire many in the cleaning business community with his forward-thinking strategies and relentless pursuit of excellence.

For more information about Khari Harper and Modern Maid, you can visit his LinkedIn profile and explore Modern Maid's offerings at teachmodernmaid.com and modernmaid.io.