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ACQ Top 10 Rankings: JUL0224
Official Scorecard
July 2nd, 2024
ACQ Top 10
Podium 🥇 🥈 🥉
CM Bay City
RCF Dayton
RCF Las Vegas
On Deck
RCF Orlando
RCF Grand Rapids
RCF Indianapolis
On The Bubble
RCF Chicago III
RCF Riverside
RCF LAX
RCF Seattle
Most Estimates Delivered
The number of official estimates presented to prospects.
Most WON
Most clients officially acquired through The RCF Program (over the last 90d)
Best Conversion Rate
The percentage of opportunities that turn into clients.
Best Opps:Estimate Ratio
The average number of opportunities needed to deliver an estimate.
Best Estimates:WON Ratio
On average, how many estimates need to be delivered to secure a client.
Best Effort
The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.
ACQ Insight: Volume LI
Since Volume L
ACQ Insight Segment: 07/02/2024
Overview This week's analysis highlights significant changes in ACQ scores, focusing on trends, anomalies, and performance shifts among RCF Program members.
Key Insights
CM Bay City
Current ACQ: 3748 (up from 3612)
Change: +136
CM Bay City continues to lead with an increase in ACQ score by 136 points. Despite a slight decrease in conversion rate to 26.59%, there is a notable increase in opportunities (up by 27) and estimated deliveries (up by 5), indicating robust performance and effective opportunity management.
RCF Dayton
Current ACQ: 2518 (down from 2620)
Change: -102
RCF Dayton experienced a decrease in ACQ score by 102 points. While opportunities and estimated deliveries have slightly increased, the conversion rate has dropped to 7.29%, which may require a strategic review to address the declining performance.
RCF Las Vegas
Current ACQ: 2350 (up from 2055)
Change: +295
RCF Las Vegas shows a significant increase in ACQ score by 295 points. The improvement is supported by a higher conversion rate (10.00%) and increases in opportunities and estimated deliveries, indicating effective execution and higher success rates.
RCF Orlando
Current ACQ: 1205 (up from 1197)
Change: +8
RCF Orlando has a marginal increase in ACQ score by 8 points. While the conversion rate slightly declined to 8.52%, an increase in opportunities (up by 19) suggests potential for future growth.
RCF Grand Rapids
Current ACQ: 340 (up from 243)
Change: +97
RCF Grand Rapids improved its ACQ score by 97 points. The conversion rate increased to 5.63%, and there is a slight increase in estimated deliveries, showing positive momentum.
RCF Indianapolis
Current ACQ: 246 (up from 121)
Change: +125
RCF Indianapolis shows a notable improvement in ACQ score by 125 points. Increases in opportunities and estimated deliveries, along with a stable conversion rate, contribute to this positive change.
RCF Chicago III
Current ACQ: 82 (up from 57)
Change: +25
RCF Chicago III has a modest increase in ACQ score by 25 points. Despite a lower conversion rate, increased opportunities and estimated deliveries are driving growth.
RCF Riverside
Current ACQ: -138 (up from -354)
Change: +216
RCF Riverside has made a significant recovery with an increase in ACQ score by 216 points. Improved conversion rate and higher opportunities indicate a turnaround in performance.
RCF LAX
Current ACQ: -172 (up from -360)
Change: +188
RCF LAX shows substantial improvement with an increase in ACQ score by 188 points. Higher conversion rate and increased opportunities contribute to the positive trend.
RCF Seattle
Current ACQ: -257 (down from -134)
Change: -123
RCF Seattle's ACQ score decreased by 123 points. Despite an increase in opportunities, a significant drop in the conversion rate to 1.61% signals challenges in converting opportunities into successes.
RCF Mount Airy
Current ACQ: -470 (up from -621)
Change: +151
RCF Mount Airy has improved its ACQ score by 151 points. Though still at-risk, the increase in opportunities and slight improvement in conversion rate indicate potential for further recovery.
RCF Grenada
Current ACQ: -550 (down from -351)
Change: -199
RCF Grenada has seen a decrease in ACQ score by 199 points. Despite an increase in opportunities, the drop in performance signals significant challenges that need to be addressed.
Conclusion
Overall, CM Bay City remains the leader with consistent performance, while RCF Las Vegas shows significant improvement. RCF Riverside and RCF LAX demonstrate strong recovery, whereas RCF Seattle and RCF Grenada face notable challenges. Strategic adjustments focusing on conversion rates and opportunity management are recommended for members experiencing declines.
Program Standing Changes
RCF Las Vegas: Moved up from 3rd to 2nd place.
RCF Dayton: Moved down from 2nd to 3rd place.
RCF Riverside: Moved up from 10th to 8th place.
RCF LAX: Moved up from 11th to 9th place.
RCF Seattle: Moved down from 8th to 10th place.
RCF Mount Airy: Moved up from 12th to 11th place.
RCF Grenada: Moved down from 9th to 12th place.
— Powered by AP Analytica; Provided By ChatGPT
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
