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ACQ Top 10 Rankings: JUL2324
Official Scorecard
July 23rd, 2024
ACQ Top 10
Podium 🥇 🥈 🥉
CM Bay City
RCF Dayton
RCF Las Vegas
On Deck
RCF Orlando
RCF Grand Rapids
RCF Indianapolis
On The Bubble
RCF Chicago III
RCF Washington Parish
RCF Seattle
RCF Grenada
Most Estimates Delivered
The number of official estimates presented to prospects.
Most WON
Most clients officially acquired through The RCF Program (over the last 90d)
Best Conversion Rate
The percentage of opportunities that turn into clients.
Best Opps:Estimate Ratio
The average number of opportunities needed to deliver an estimate.
Best Estimates:WON Ratio
On average, how many estimates need to be delivered to secure a client.
Best Effort
The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.
ACQ Insight: Volume LIII
Since Volume LIII
Overview
This week’s analysis reveals significant changes in ACQ scores across various members between 07/16/2024 and 07/23/2024. The data highlights both improvements and declines, providing a detailed look at key performance metrics.
Key Insights
CM Bay City
Current ACQ: 3377 (down from 3415)
Change: -38
CM Bay City experienced a slight decline in ACQ score, with a marginal drop in the conversion rate from 24.32% to 24.01%. The number of opportunities (329) and estimated deliveries (128) remained stable.
RCF Dayton
Current ACQ: 2801 (down from 2843)
Change: -42
RCF Dayton also saw a decrease in ACQ score, with a small reduction in conversion rate to 8.86%. The number of opportunities (429) and estimated deliveries (177) remained relatively stable.
RCF Las Vegas
Current ACQ: 2370 (up from 2354)
Change: +16
RCF Las Vegas managed to increase its ACQ score slightly, with a notable improvement in conversion rate from 9.47% to 10.67%. The number of opportunities (328) and estimated deliveries (145) decreased slightly, but the overall win count increased to 35.
RCF Orlando
Current ACQ: 1012 (down from 1146)
Change: -134
RCF Orlando experienced a significant decline in its ACQ score, accompanied by a decrease in the conversion rate to 6.86%. There was also a slight drop in the number of opportunities (277) and estimated deliveries (78).
RCF Grand Rapids
Current ACQ: 241 (down from 254)
Change: -13
RCF Grand Rapids had a minor decrease in ACQ score, but showed a small increase in the conversion rate to 5.33%. The opportunities (150) and estimated deliveries (62) saw minimal changes.
RCF Indianapolis
Current ACQ: -72 (down from 189)
Change: -261
RCF Indianapolis faced a significant drop in its ACQ score, with a notable decrease in conversion rate to 3.03%. The estimated deliveries slightly decreased to 48.
RCF Chicago III
Current ACQ: -96 (down from 36)
Change: -132
RCF Chicago III saw a substantial decline in its ACQ score, with a conversion rate drop to 2.68%. Despite an increase in opportunities to 149, the overall performance metrics worsened.
RCF Washington Parish
Current ACQ: -97 (no change)
Change: 0
RCF Washington Parish's ACQ score remained the same, with no significant changes in other performance metrics. The conversion rate is stable at 7.14%.
RCF LAX
Current ACQ: -164 (up from -387)
Change: +223
RCF LAX showed a remarkable improvement in its ACQ score, with an increase in conversion rate to 4.29%. Opportunities increased to 70 and estimated deliveries to 29.
RCF Seattle
Current ACQ: -270 (down from -137)
Change: -133
RCF Seattle experienced a notable decline in its ACQ score, with a slight decrease in conversion rate to 2.63%. Opportunities increased to 114, but estimated deliveries saw a slight decline to 24.
RCF Grenada
Current ACQ: -326 (down from -253)
Change: -73
RCF Grenada showed some improvement in its ACQ score, with a conversion rate increase to 6.67%. Both opportunities (30) and estimated deliveries (26) saw minor positive changes.
RCF Mount Airy
Current ACQ: -334 (up from -602)
Change: +268
RCF Mount Airy demonstrated significant improvement in its ACQ score, maintaining a steady conversion rate at 2.70%. Opportunities (37) remained stable, but estimated deliveries slightly decreased to 2.
RCF Riverside
Current ACQ: -415 (down from -255)
Change: -160
RCF Riverside faced a considerable drop in its ACQ score, with a slight increase in conversion rate to 5.45%. Both opportunities (55) and estimated deliveries (15) saw a decrease.
Conclusion
Overall, this week's analysis highlights a mix of improvements and declines among members. RCF LAX and RCF Mount Airy showed the most significant improvements, while RCF Indianapolis and RCF Riverside experienced notable declines. Monitoring these trends and adjusting strategies accordingly will be crucial for maintaining or improving performance.
Program Standing Changes
RCF Indianapolis: Declined significantly due to a major drop in ACQ score and conversion rate.
RCF Chicago III: Also saw a significant decline with worsening performance metrics.
RCF LAX: Improved considerably, showing better conversion rates and a positive ACQ change.
RCF Mount Airy: Demonstrated significant improvement in ACQ score despite a slight drop in estimated deliveries.
— Powered by AP Analytica; Provided By ChatGPT
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
