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ACQ Top 10 Rankings: JUN1124
Official Scorecard
As of June 11th, 2024
ACQ Top 10
Podium 🥇 🥈 🥉
CM Bay City
RCF Dayton
RCF Las Vegas
On Deck
RCF Orlando
RCF Riverside
RCF Grand Rapids
On The Bubble
RCF Chicago III
RCF Indianapolis
RCF Mount Airy*
Most Estimates Delivered
The number of official estimates presented to prospects.
Most WON
Most clients officially acquired through The RCF Program (over the last 90d)
Best Conversion Rate
The percentage of opportunities that turn into clients.
Best Opps:Estimate Ratio
The average number of opportunities needed to deliver an estimate.
Best Estimates:WON Ratio
On average, how many estimates need to be delivered to secure a client.
Best Effort
The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.
ACQ Insight: Volume XLVIII
Since Volume XLVII
Overview
This week's analysis highlights significant movements in ACQ scores across multiple members. Key trends include improvements in some members' conversion rates and estimated deliveries, while others face declines.
Here are the detailed insights and program standing changes.
Key Insights
CM Bay City
Current ACQ: 3699 (down from 3743)
Change: -44
Notes: CM Bay City saw a slight decline in their ACQ score, dropping by 44 points. Despite an increase in opportunities (302 to 308) and estimated deliveries (132 to 135), the conversion rate dropped from 29.80% to 28.25%. This decline in conversion efficiency impacted their overall ACQ score.
RCF Dayton
Current ACQ: 2422 (up from 2147)
Change: +275
Notes: RCF Dayton experienced a significant boost in their ACQ score, rising by 275 points. This increase was driven by gains in opportunities (399 to 418) and estimated deliveries (137 to 155), alongside a slight improvement in the conversion rate from 7.77% to 7.89%. Their RCF also showed a notable increase, contributing to the positive change.
RCF Las Vegas
Current ACQ: 1896 (down from 1944)
Change: -48
Notes: RCF Las Vegas faced a decrease in their ACQ score by 48 points. While the number of opportunities and estimated deliveries slightly increased (282 to 293 and 122 to 130 respectively), their conversion rate dropped from 10.28% to 8.53%, negatively affecting their ACQ.
RCF Orlando
Current ACQ: 1262 (up from 1110)
Change: +152
Notes: RCF Orlando showed a healthy increase in their ACQ score by 152 points. This improvement was bolstered by increases in opportunities (269 to 282) and estimated deliveries (71 to 85), although the conversion rate saw a minor decline from 7.81% to 7.45%. Overall performance metrics indicated a positive trend.
RCF Riverside
Current ACQ: 77 (up from -538)
Change: +615
Notes: RCF Riverside made a significant recovery, with an impressive ACQ score increase of 615 points. Their opportunities decreased (107 to 97), but estimated deliveries improved (53 to 46), and the conversion rate rose from 1.87% to 4.12%. These changes indicate a marked improvement in their operational efficiency.
RCF Grand Rapids
Current ACQ: 66 (up from 57)
Change: +9
Notes: RCF Grand Rapids showed a modest increase in their ACQ score by 9 points. There were small increments in opportunities (129 to 136) and estimated deliveries (39 to 44), while the conversion rate saw a minor improvement from 4.65% to 4.41%.
RCF Chicago III
Current ACQ: 22 (up from -97)
Change: +119
Notes: RCF Chicago III's ACQ score increased by 119 points. Despite a low conversion rate (7.14% to 1.30%), the number of opportunities (7 to 77) and estimated deliveries (1 to 11) significantly contributed to the positive change in ACQ.
RCF Indianapolis
Current ACQ: -105 (up from -262)
Change: +157
Notes: RCF Indianapolis improved their ACQ score by 157 points. The number of opportunities and estimated deliveries increased (111 to 131 and 30 to 35 respectively), and the conversion rate saw a slight rise from 3.60% to 3.82%. These enhancements contributed to the better ACQ score.
RCF Mount Airy
Current ACQ: -848 (up from -911)
Change: +63
Notes: RCF Mount Airy experienced a slight improvement in their ACQ score by 63 points. Their opportunities slightly decreased (70 to 69) and estimated deliveries dropped (17 to 15), but the conversion rate improved from 4.29% to 4.35%.
Conclusion Overall, this week's trends show a mixed bag of improvements and declines in ACQ scores across members. Notable improvements were seen in RCF Dayton, RCF Orlando, and RCF Riverside, while CM Bay City and RCF Las Vegas faced declines. Continued monitoring of conversion rates and strategic adjustments in operational efficiencies are essential for sustaining positive momentum.
Program Standing Changes
[RCF Riverside]: Moved from "good" to "at-risk" status, reflecting the substantial recovery in ACQ score.
[RCF Chicago III]: Remained in "good" standing, indicating stabilizing metrics despite a previously low ACQ.
[RCF Indianapolis]: Maintained "good" standing, showing gradual improvement.
[RCF Mount Airy]: Stayed "at-risk" but showed slight improvement in ACQ score.
— Powered by AP Analytica; Provided By ChatGPT
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
