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ACQ Top 10 Rankings: MAY2824
Official Scorecard
As of May 28th, 2024
ACQ Top 10
Podium 🥇 🥈 🥉
CM Bay City
RCF Dayton
RCF Orlando
On Deck
RCF Las Vegas
RCF Grand Rapids
RCF Riverside
On The Bubble
RCF Indianapolis
RCF Mount Airy
Most Estimates Delivered
The number of official estimates presented to prospects.
Most WON
Most clients officially acquired through The RCF Program (over the last 90d)
Best Conversion Rate
The percentage of opportunities that turn into clients.
Best Opps:Estimate Ratio
The average number of opportunities needed to deliver an estimate.
Best Estimates:WON Ratio
On average, how many estimates need to be delivered to secure a client.
Best Effort
The average of 'Opportunities to Estimates Delivered' and 'Estimates Delivered to WON'.
ACQ Insight: Volume XLVI
Since Volume XLV
Date Range: 5/21/2024 - 5/28/2024
Key Insights
CM Bay City Maintains Lead
Current ACQ: 3686 (down from 3952)
Change: -266
CM Bay City remains at the top despite a notable decrease of 266 in their ACQ score. This decrease is reflected in a slightly lower conversion rate and fewer opportunities won.
RCF Dayton's Steady Growth
Current ACQ: 1898 (up from 1840)
Change: +58
RCF Dayton continues to show positive momentum with an increase of 58 in their ACQ score, consolidating their second-place position. Their higher number of opportunities and estimated deliveries contribute to this improvement.
RCF Orlando's Rise
Current ACQ: 1025 (up from 988)
Change: +37
RCF Orlando climbs to the third position, surpassing RCF Las Vegas. Their ACQ score increased by 37, bolstered by a slight improvement in their conversion rate and a consistent number of estimated deliveries.
RCF Las Vegas' Pullback
Current ACQ: 988 (down from 1096)
Change: -108
RCF Las Vegas experiences a significant drop of 108 in their ACQ score, falling to fourth place. Despite maintaining a good standing, their conversion rate and opportunities won have slightly decreased.
RCF Grand Rapids Facing Challenges
Current ACQ: -92 (down from 34)
Change: -126
RCF Grand Rapids shows a substantial decrease of 126 in their ACQ score, moving into negative territory. Their opportunities and wins have also decreased slightly, impacting their overall performance.
RCF Riverside's Performance Dives
Current ACQ: -142 (down from 353)
Change: -495
RCF Riverside experiences the largest drop in ACQ score, plummeting by 495. This drastic change is reflected in their reduced number of estimated deliveries and won opportunities, significantly impacting their overall performance.
RCF Indianapolis & RCF Mount Airy
RCF Indianapolis Current ACQ: -238 (down from -201)
Change: -37
RCF Mount Airy Current ACQ: -511 (slightly down from -506)
Change: -5
Both RCF Indianapolis and RCF Mount Airy continue to struggle with negative ACQ scores. RCF Indianapolis saw a further decrease of 37, while RCF Mount Airy experienced a marginal decline of 5.
Important to note: RCF Indianapolis is well within their first 90 days of Membership and is not at risk of declining in program standing.
Conclusion
This week's data highlights significant shifts in ACQ scores, with some members showing resilience and growth, while others face notable challenges. CM Bay City remains the leader but with a decreased margin, and RCF Riverside's dramatic decline is a critical area of concern.
Program Standing Changes
RCF Orlando: Moved up from 4th to 3rd place.
RCF Las Vegas: Dropped from 3rd to 4th place.
RCF Grand Rapids: Fell to 5th place with a significant negative ACQ.
RCF Riverside: Dropped to 6th place due to a substantial decline in ACQ.
— Powered by AP Analytica; Provided By ChatGPT
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
