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The cleaning industry is experiencing unprecedented growth, evolving rapidly in response to changing consumer needs and global challenges such as the COVID-19 pandemic.
Whether you're a cleaning service provider, a business owner considering cleaning services, or simply curious about the industry, here's a look at some crucial statistics and trends that shape the cleaning landscape in 2023.
Nearly 10% of all U.S. households have turned to professional cleaning services for their home maintenance needs, indicating a growing trust & reliance on professional cleaners.
The industry itself is burgeoning, with the residential cleaning segment nearing $20 billion in annual sales and an impressive projected growth rate of 20%.
This spike is largely fueled by the increased demand for cleanliness and hygiene prompted by the pandemic.
The commercial cleaning sector is not far behind, with a market size that was estimated at around $308.7 billion in 2020.
The shift towards more regular and deep cleaning, especially in office environments, has led to an increase in service prices—deep cleaning services now cost between $55 to $65 per hour, a significant rise from the pre-pandemic rates of $25 to $30.
The pandemic has notably shifted the public’s approach to hygiene, impacting both residential and commercial sectors.
There's a heightened awareness around the importance of cleanliness, which is reflected in the increased usage of cleaning services.
This shift is also seen in the steep rise in sales of household cleaning products and technologies like electrostatic sprayers and UV disinfection tools.
The industry is also a significant source of employment, with over 1.99 million janitors and cleaners in the U.S. alone, and an expected increase in job creation due to the heightened demand for cleaning services.
The average hourly wage for house cleaners has risen to $14.65, reflecting the growing importance of this sector.
There’s a noticeable pivot towards green cleaning products, with the market for these sustainable solutions expected to reach $27.83 billion by 2024.
Consumers and businesses alike are becoming more environmentally conscious, opting for products and services that minimize ecological impact.
Looking ahead, the cleaning industry is poised for sustained growth with technological innovations and a stronger emphasis on health and hygiene. The expansion of the industry is not just in market size but also in the diversification of services and products, catering to a broader range of needs and preferences.
The cleaning industry statistics of 2023 highlight a sector that is rapidly expanding and evolving, driven by consumer demands for greater hygiene and cleanliness.
As the industry grows, both cleaning service providers and consumers will need to stay informed about the latest trends and innovations to make knowledgeable decisions.
For more detailed insights and updates, keep an eye on the full array of statistics available here.
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area