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What to charge for a 2 Bed / 1 Bath Move-In Clean?
Quoting A Profitable Move-In Clean: Pricing Strategies for 2 Bed / 1 Bath Homes
Dan Kats (@DanKats23), the brain behind Shorely Clean, has been stirring up a bit of a buzz on X (formerly known as Twitter) asking questions that we've all been dying to know the answers to.
Since the official launch of his cleaning company in January 2023, Dan has been deeply engaged & continuously sharing the valuable lessons he's learned along the way. By August 2023, Dan had expanded his professional horizons into medical device sales in Manhattan, entrusting the day-to-day operations of Shorely Clean to his dedicated team.
His latest post: How much do you charge for move-in clean on 2 BD 1 BA 1040 sqft home?
Below, we've copy+pasted the entire thread so you can read it all right here at The RCF.
If you'd prefer to read directly on X, click here for the direct link: https://twitter.com/DanKats23/status/1769914286560690457
🧹 Dan Kats @DanKats23
📅 Mar 18, 2024
Price check: How much do you charge for move-in clean on 2 BD 1 BA 1040 sqft home?
🕙 10:30 PM · Mar 18, 2024 · 2,928 Views
Dan Kats @DanKats23
📅 Mar 18
My formula spits out a sticker price of $394. Definitely overpriced.
Ericson Smith @ericson4smith
📅 Mar 19
$95 (in Thailand - real price)
Mike @moneymikewins
📅 Mar 18
$305
Remote Cleaning Guy @becomeamannow
📅 Mar 19
$319 for a small apt
parkerjaysmith @parkerjaysmith
📅 Mar 18
$224
Cody @stockmarketcody
📅 Mar 18
$294.00
Trey Copeland @treycopeland
📅 Mar 19
$329
LilWarehouseGuy @LilWarehouseGuy
📅 Mar 19
I quote $429 😬 and add a 10% discount to bring to $386. If they're a property manager I add a 25% discount to $321. Today I've quoted two similar jobs. The first was flabbergasted at my price. The second person said "sounds good" and booked. Just go for the second person 😅
Jenn Tendero @JennTendero
📅 Mar 19
I'm shocked that we are higher than most who've replied. $412.50 Less for apartment complexes.
Maryland Luxury Cleaning Services @MLCS2020
📅 Mar 19
I’d offer $350 for the move in…but then I’d offer a package deal if we can do the move out cleaning of their previous home then I’d take off $100-$150 off each cleaning and a $120 biweekly/$185 monthly recurring deal.
Brett Lawrence @BrettLawrence
📅 Mar 19
$240
Ben G @BenG_SMB
📅 Mar 19
$390 plus tax
Matt @wedesignboulder
📅 Mar 19
Damn guess I'm mad underpriced. $205
Not sure how to price your own cleaning services?
Confidence in your pricing model is crucial in the house cleaning industry. It's not just about the numbers; it's about the value you're bringing into someone's home. It's their most intimate space of their whole life — they don't take this lightly. And neither do we.
The sentiment shared by State of The RCF underscores this perfectly.
"NEVER be upset when you find another house cleaner charging less than you do — wear it as a badge of honor. The line 'I know we aren't the cheapest cleaning company around but [insert your incredible benefits]' quickly handles this"
It's a reminder that your service's premium value and the brand elevation in the consumer's mind matter immensely.
After all, when it comes to their most intimate spaces, clients are seeking the best, not the cheapest option.
Our philosophy is to charge a premium price for a premium service. If you don't yet believe your service is "premium", you must work to improve it until you believe it for yourself — literally, internally, and totally. When that happens, your company will soar.
If there's ever a doubt about your quotes/prices being too low, the House Cleaning Quoting Tool can be a game-changer, ensuring you're not underselling your services while also maintaining profitability.
Learn how this quoting tool can transform your business approach here in this in-depth look.
The RCF would like to shoutout @DanKats23 for sparking insightful conversations in the cleaning community. His genuine curiosity and willingness to share his journey, from launching Shorely Clean to branching out into new ventures, have not only provided valuable lessons but also inspired many others.
We're grateful for voices like Dan's that encourage openness and growth.
Thank you again, Dan, for reminding us of the power of community and conversation in driving our industry forward.
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Here's some stuff
Resources
Free SEO
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Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
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