From the transcription

Date and Day Reference: The transcription is from May 14th, 2024, a Tuesday.

Kyle Ackerman, the Director of The RCF, provided a comprehensive update on the RCF Scorecard, discussing the performance metrics and initiatives related to client acquisition for house cleaning services. Here are the key points from his update:

• Scorecard Overview: Introduced the new reports section at thercf.com, featuring media buying efforts and market area reports.

• Website Navigation:

  • For general learning resources: the-rcf.com/learning

  • For specific reports: the-rcf.com/reports

• Report Details:

  • Media buying: Overview of a Microsoft ads PPC campaign from February 8 to May 8.

  • Market area specifics: Detailed analysis of Las Vegas market, including lead channels, impressions, clicks, opportunities, conversion rates, acquisition costs, & fees collected.

• Performance Insights:

  • Oliver Glenn of GlennMo Home Services successfully acquired 15 clients in Las Vegas, positively impacting the market.

  • Emphasized the importance of not just being profitable but expanding to increase profitability through opening new lead channels and technology enhancements.

• Program Metrics:

  • Detailed current membership status, highlighting that RCF Ozarks was expelled due to non-compliance with financial obligations and poor performance metrics.

  • Highlighted ongoing monitoring of members' performance, including the urgency of improving contact times with leads to boost ACQ scores.

• Encouragement and Warnings:

  • Stressed the significance of timely payment and efficient handling of leads to prevent membership termination.

  • Specific callouts to members underperforming or at risk, encouraging them to improve to meet RCF standards.

• Membership Changes:

  • Noted the resignation of RCF South Houston and the potential addition of new members by the end of May.

  • Explained the RCF University pathway for new members, emphasizing the finder’s fee model that incentivizes successful client acquisitions.

• Goal and Support:

  • The objective is to secure long-term clients for members, emphasizing the Finder's Fee only applies to recurring clients, enhancing member profitability.

• Closing Remarks:

  • Ended with an overview of current ACQ scores and the recent removal of a member, indicating both a challenge and an opportunity for improvement.

  • Expressed hope and encouragement for the remaining members to continue striving towards better performance.