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Analyzing Khari Harper’s Recent Lead Gen Success
Khari Harper's Recent TikTok Ads Success
Facebook Post by Khari Harper
Posted April 18th, 2024
This post is for my marketing people, everyone else can scroll past.
I have to be breaking a record on TikTok Ads... Here are the stats for the last 7 days:
CPC (Cost Per Click): $1.07
Clicks: 357
CTR (Click-Through Rate): 1.17%
Conversions: 75
Cost Per Lead: $5
Total Spent: $375
Appointments Booked: 23
Closed: 4
ROA (Return on Ad Spend): a little over 10x.
I want to increase the campaign budget but I don't want to mess with these numbers...
Between TikTok and YouTube, I've been generating 20 leads a day:
10 paid
10 organic
After 2 months of trial and error, did I finally figure it out?
Analyzing Khari Harper’s Social Media Strategy
Khari Harper's recent Facebook post sheds light on the impressive results he's achieving with his TikTok advertising strategy.
Over the past week, Harper has managed a Cost Per Click of $1.07 and a Click-Through Rate of 1.17%, culminating in 75 conversions.
With an investment of $375, he has managed to book 23 appointments and close 4 deals, boasting a Return on Ad Spend (ROA) of slightly over 10x. These numbers are particularly noteworthy for marketers looking to understand the efficacy of paid social media campaigns.
Harper’s strategy blends both paid and organic leads, with an equal split of 20 daily leads coming from TikTok (paid) and YouTube (organic).
This balanced approach suggests a well-rounded digital marketing strategy that leverages both platforms' unique strengths to optimize lead generation. His mention of "trial and error" highlights the experimental nature of digital marketing, where strategies must be continuously refined and adapted to achieve such results.
For businesses looking to replicate Harper's success, the key takeaway is the importance of monitoring detailed campaign metrics and being willing to adjust strategies based on performance data. Increasing the budget on a successful campaign is a common dilemma, as scaling up can sometimes affect the efficiency of the results.
Who Is Khari Harper?
Khari Harper is a dynamic and innovative entrepreneur, widely recognized in the cleaning industry for his role as the founder and CEO of Modern Maid. Based in Dallas, Texas, Harper is at the forefront of transforming traditional cleaning businesses into efficient, digitally enhanced operations.
His company, Modern Maid, offers a cloud-based platform tailored to aid cleaning business owners in managing their operations seamlessly from scheduling and dispatching to invoicing and customer management.
Early Career and Background
Khari Harper began his entrepreneurial journey in the real estate sector, where he significantly impacted real estate automation as the Chief Operations Officer at The Real Estate Robot. His role involved automating lead generation and conversion systems for real estate professionals, helping them book appointments with buyers and sellers effectively.
Harper's expertise in business automation and digital marketing is extensive, with a proven track record of leveraging technology to streamline business processes.
Before founding Modern Maid, Harper gained substantial experience in business systems automation as an advisor at Workato, where he helped integrate and automate business workflows. His career in real estate and business automation has imbued him with a deep understanding of operational efficiency, which he has successfully transplanted into the cleaning industry.
Modern Maid: Revolutionizing Cleaning Businesses
At Modern Maid, Khari Harper has created more than just a software solution; he's built a comprehensive platform that caters to the nuanced needs of cleaning businesses. The software is designed to be user-friendly, allowing business owners to manage every aspect of their operations digitally. Features include automated scheduling, customer communication tools, invoicing, and a detailed analytics dashboard that helps business owners make informed decisions.
The platform also emphasizes educational resources for entrepreneurs, offering a mini-course on starting a cleaning business and various tools to help business owners work "on" their business instead of "in" it. This educational approach highlights Harper's commitment to empowering business owners with knowledge and tools to expand their operations and increase their profitability.
Vision & Impact
Khari Harper's vision extends beyond software.
He is dedicated to helping individuals transition from traditional employment to owning their businesses, particularly in the cleaning industry. His initiative to help employees become "Remote Cleaning" business owners reflects his passion for entrepreneurship and economic empowerment.
Khari Harper's contributions to the cleaning industry, particularly through Modern Maid, showcase his commitment to innovation, quality, and customer satisfaction.
As a thought leader and influencer, Harper continues to inspire many in the cleaning business community with his forward-thinking strategies and relentless pursuit of excellence.
For more information about Khari Harper and Modern Maid, you can visit his LinkedIn profile and explore Modern Maid's offerings at teachmodernmaid.com and modernmaid.io.
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
RCF Universe
Active Members & Available Assets
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area
Graduation Is Required To Be Eligible For Membership
The RCF's Annual Report, 2023
Annual ACQ Awards, Insights, & More
