Database Reactivation //

Likely one of the simplest, most profitable methods of quickly drumming up a few Estimate Requests

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Your existing database (CRM) is a treasure trove

And reaching out to people who've previously said "No" to you is one of the easiest ways to capitalize

The Art of the Text Message —

The humble text message is a powerful tool in the world of client acquisition.

It offers a non-intrusive and personal means of rekindling relationships with potential clients.

Crafting an effective text message is crucial to capturing their attention and encouraging them to reconsider your services.

Let's check out our simple yet wildly impactful text template:

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"Hi {{First_Name}}, this is {{Your_Name}}, with {{Cleaning_Company}}... Do you still need any house cleaning help by chance?"

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That's it.

This short and friendly message establishes a personal connection by addressing the recipient by their first name.

It introduces yourself and reminds them of your company name to jog their memory.

Lastly, it asks ONE (1) straightforward question that prompts them to reconsider their need for house cleaning services straight away.

The simplicity and genuineness of this approach can yield surprisingly positive results.

Tips & Tricks for Database Reactivation

• Segment Your Database: Before initiating your database reactivation campaign, segment your contacts based on their previous interaction history.

• Categorize them according to the level of interest they displayed, the time elapsed since their last interaction, and any other relevant criteria. This segmentation will help you tailor your messaging and approach to different groups effectively.

• Personalize Your Messages: As seen in the example text, personalization is key. Take the time to insert each recipient's first name, ensuring your text feels tailored and not automated.

• Adding a personal touch demonstrates that you value them as an individual and increases the likelihood of engagement.

• Timing is Everything: Avoid busy hours or weekends when recipients may be less receptive.

• Analyze your previous data to identify patterns in response rates and choose the optimal time window for your target audience.

• Create a Sense of Urgency: Adding a sense of urgency to your text can encourage recipients to take action.

• For example, you could mention a limited-time offer or availability to prompt them to act promptly.

• Follow Up Strategically: Don't be disheartened if you don't receive an immediate response. Some folks may need more time to consider your offer.

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Database reactivation is a highly effective and cost-efficient strategy for recurring client acquisition.

By reconnecting with potential clients who have previously shown interest but didn't convert, you can tap into a goldmine of recurring business opportunities.

Through the power of a well-crafted text message, you can spark past business relationships, establish better business connections, and prompt potential clients to reconsider your services.

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