Class RCF005 Applications OPEN
.... if you have a positive ACQ score
The Recurring Client Finder (RCF) Program is the only pay-per-client program on the market for house cleaning companies. It exists to give entrepreneurs agency-level marketing power without having to deal with a marketing agency.
In The RCF, it's all you.
The # of sales leads ultimately depends on you, the business owner, and your team's ability to win a new client.
The higher your ACQ, the better you are at winning clients, & the more leads The RCF will send you.
If your ACQ score is negative, it means you aren't winning enough to keep your Membership in The RCF Program. If your ACQ has gone negative, don't panic. You're always given enough time to turn things around — unless you've found yourself on Probation (here in the program). Probation is the final step before becoming an Expelled Member.
It's the wishes of The RCF Board that you take on only your most ideal house cleaning clients from the leads you're given.
The only thing that matters beyond that is keeping your ACQ score above 0 (zero).
A negative ACQ score means you aren't winning enough.
A score just above 0 means you are winning a sufficient amount.
And a score of 1,000+ puts you in the 1K Club — a rare group of house cleaning companies who're setting the standard in terms of house cleaning client acquisition.
In The RCF, your ACQ score is everything.
It's the official governing metric of how effectively your sales team can win new cleaning clients.
The higher your score is, the more The RCF trusts placing increased market area funding (to help generate more sales leads).
On the other hand, a negative ACQ score means the team isn't winning enough and the Membership is becoming "risky" for The RCF.
Visit this page in RCF University to learn more about how the ACQ score is calculated.
The RCF Scorecard serves as the "Leaderboard" and ranks each Active RCF Member against each other to see where they fall.
The Recurring Client Finder (RCF) is a specialized program designed exclusively for house cleaning companies, offering a unique pay-per-client system.
There are no
Setup fees
Monthly management fees
Software expenses
Ad spend costs
at all.
You don't pay The RCF a nickel until you've successfully WON a new [recurring] client.
For these, The RCF charges a Finder's Fee. But only after you've collected payment from your new client. After your Finder's Fee is paid, you keep the client for as long as you can without any other fee paid to The RCF (for that specific client).
And every 1X Clean that comes through is enjoyed free of charge.
The Recurring Client Finder (The RCF) Program differs from traditional marketing agencies in several key ways:
Pay-Per-Client Model: Unlike standard marketing agencies that typically charge a retainer or service fee regardless of outcomes, The RCF operates on a pay-per-client basis.
This means that businesses only pay when they acquire a new client, aligning the program's success directly with the success of its members. Most companies still charge monthly management fees on top of your ad spend. Some have evolved into a pay-per-lead or pay-per-walkthrough type of model, but The RCF still saw those as insufficient for what's needed in today's digital marketing landscape.
Performance-Based Lead Distribution: The RCF uses a performance metric system, primarily the ACQ, to distribute market area funding. Companies that demonstrate higher efficiency and effectiveness in converting leads into clients receive more leads and sales opportunities.
This merit-based system encourages continuous improvement and active participation from members.
Specialized Focus: The RCF is tailored specifically for house cleaning companies, offering targeted strategies and support that are finely tuned to the needs of this niche market.
Many marketing agencies serve a broad range of clients across different industries, which can dilute their focus & expertise.
Empowerment through Accountability: The RCF promotes accountability by providing clear metrics, such as ACQ, that help businesses understand their performance in real-time. And it's all publicly displayed. If you want to grow or achieve any goal, the greatest "hack" you can use is telling someone else. When someone else knows about your goal, you're more likely to follow through. If no one else knows about it, only you will know that you didn't reach it and it gets swept under the rug. Accountability matters.
Community & Recognition: The RCF fosters a community of like-minded entrepreneurs and recognizes high-performing members through accolades like the 1K Club and the Annual ACQ Awards.
If you've been scouring the Internet for ways to generate house cleaning leads, you've found your ticket. The RCF will send you as many house cleaning leads as you can handle. They'll get you a website + software to manage all of your new RCF leads and you'll only be charged for the new, very high quality clients that you opt to bring on.
Most RCF Members receive 80-100 cleaning leads before ever getting their first Finder's Fee invoice.
But The RCF isn't for everyone.
Not even close.
Every Member who has ever received a sales lead from The RCF has:
Graduated RCF University
Submitted an Official Application for Membership
Gotten Accepted
If you're reading down this far, I've got your attention for a reason. And you might be a great fit for The RCF. But, in order to first find out:
Scroll down and enroll in RCF University
Complete every module and pass the exams
All next steps will be provided via email
If you have any questions at all, please use the Chat in the lower right or email The RCF directly: [email protected]
We'd love to have you.
What Is The RCF?
The only pay-per-client program for house cleaning companies
RCF Scorecard
Accountability via the ACQ
The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)
The ACQ is like a Member's credit score within The RCF.
The higher this score is, the more leads they get.
If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.
Program Benefits
High-Quality Sales Opportunities
More than just leads, you get real sales opportunities.
Built-In Accountability
With the ACQ, you always know where you stand & where you need to improve.
Sales Advice
via The RCF's Sales Mentor.
State Of The Art CRM
Nurturely+ built on HighLevel.
In-Depth Trainings
To make sure you hit the ground running on your Day 1.
The RCF Group
An intimate community of like-minded entrepreneurs with the same goal.
High-Quality Sales Opportunities
You get more than just leads with The RCF, you get sales opportunities
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Here's some stuff
Resources
Free SEO
Organic Marketing, Artificial Intelligence
Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.
Booking Bot Builder
Artificial Intelligence, Lead Generation
Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.
Follow Up Sequence Builder
Automations, Client Acquisition
Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.
House Cleaning Quoting Dashboard
Lead Generation, Sales, Client Acquisition
Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.
ScrubScore Scorecard
HR/Team, Performance
Quickly know who's performing and who's not. Know who to reward and who to let go.
Price Increase Letter Template
Client Retention
It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.
Unofficial ACQ Calculator
Performance, Artificial Intelligence
The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.
Chat Widget Leads Estimator Tool
Organic Marketing, Paid Ads, Lead Generation
Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.
Social Media Content Generator
Artificial Intelligence, Organic Marketing
Generate social media content for all of your company's pages.
Pocket RCFU
Artificial Intelligence
Use this GPT to learn everything you can about The RCF Program.
Dollars Per Visit Tracker
Performance, KPIs
Make Smarter Decisions Faster;
Dollars Per Visit Tracker helps you
focus on a metric that increases both profit & customer delight
Caption Wizard
Organic Marketing, Artificial Intelligence
Generate sensational captions for all of your social media content.
Learn how The RCF Program works
Learn how to submit a strong application for Membership
Learn how you're going to become the most powerful house cleaning company in your market area