Class RCF005 Applications OPEN

Learning Center

Members with Positive ACQs receive an average of 228 cleaning leads per month

Members with Positive ACQs receive an average of 228 cleaning leads every 90 days

May 03, 20245 min read

Getting 228 House Cleaning Sales Leads Each Quarter Is Normal In The RCF

.... if you have a positive ACQ score

Members with Positive ACQs receive an average of 228 house cleaning leads per month

The Recurring Client Finder (RCF) Program is the only pay-per-client program on the market for house cleaning companies. It exists to give entrepreneurs agency-level marketing power without having to deal with a marketing agency.

In The RCF, it's all you.

The # of sales leads ultimately depends on you, the business owner, and your team's ability to win a new client.

The higher your ACQ, the better you are at winning clients, & the more leads The RCF will send you.

If your ACQ score is negative, it means you aren't winning enough to keep your Membership in The RCF Program. If your ACQ has gone negative, don't panic. You're always given enough time to turn things around — unless you've found yourself on Probation (here in the program). Probation is the final step before becoming an Expelled Member.

It's the wishes of The RCF Board that you take on only your most ideal house cleaning clients from the leads you're given.

High-Quality Client Acquisition Policy

The only thing that matters beyond that is keeping your ACQ score above 0 (zero).

  • A negative ACQ score means you aren't winning enough.

  • A score just above 0 means you are winning a sufficient amount.

  • And a score of 1,000+ puts you in the 1K Club — a rare group of house cleaning companies who're setting the standard in terms of house cleaning client acquisition.

What is an ACQ score?

In The RCF, your ACQ score is everything.

It's the official governing metric of how effectively your sales team can win new cleaning clients.

The higher your score is, the more The RCF trusts placing increased market area funding (to help generate more sales leads).

On the other hand, a negative ACQ score means the team isn't winning enough and the Membership is becoming "risky" for The RCF.

Visit this page in RCF University to learn more about how the ACQ score is calculated.

RCF Scorecard

The RCF Scorecard serves as the "Leaderboard" and ranks each Active RCF Member against each other to see where they fall.

View Official Scorecard

What is The RCF?

The Recurring Client Finder (RCF) is a specialized program designed exclusively for house cleaning companies, offering a unique pay-per-client system.

There are no

  • Setup fees

  • Monthly management fees

  • Software expenses

  • Ad spend costs

at all.

You don't pay The RCF a nickel until you've successfully WON a new [recurring] client.

For these, The RCF charges a Finder's Fee. But only after you've collected payment from your new client. After your Finder's Fee is paid, you keep the client for as long as you can without any other fee paid to The RCF (for that specific client).

And every 1X Clean that comes through is enjoyed free of charge.

How is The RCF different from other marketing agencies then?

The Recurring Client Finder (The RCF) Program differs from traditional marketing agencies in several key ways:

  • Pay-Per-Client Model: Unlike standard marketing agencies that typically charge a retainer or service fee regardless of outcomes, The RCF operates on a pay-per-client basis.

  • This means that businesses only pay when they acquire a new client, aligning the program's success directly with the success of its members. Most companies still charge monthly management fees on top of your ad spend. Some have evolved into a pay-per-lead or pay-per-walkthrough type of model, but The RCF still saw those as insufficient for what's needed in today's digital marketing landscape.

  • Performance-Based Lead Distribution: The RCF uses a performance metric system, primarily the ACQ, to distribute market area funding. Companies that demonstrate higher efficiency and effectiveness in converting leads into clients receive more leads and sales opportunities.

  • This merit-based system encourages continuous improvement and active participation from members.

  • Specialized Focus: The RCF is tailored specifically for house cleaning companies, offering targeted strategies and support that are finely tuned to the needs of this niche market.

  • Many marketing agencies serve a broad range of clients across different industries, which can dilute their focus & expertise.

  • Empowerment through Accountability: The RCF promotes accountability by providing clear metrics, such as ACQ, that help businesses understand their performance in real-time. And it's all publicly displayed. If you want to grow or achieve any goal, the greatest "hack" you can use is telling someone else. When someone else knows about your goal, you're more likely to follow through. If no one else knows about it, only you will know that you didn't reach it and it gets swept under the rug. Accountability matters.

  • Community & Recognition: The RCF fosters a community of like-minded entrepreneurs and recognizes high-performing members through accolades like the 1K Club and the Annual ACQ Awards.

The RCF Program

Active RCF Members with positive ACQ scores receive an average of 228 house cleaning leads every 90 days

If you've been scouring the Internet for ways to generate house cleaning leads, you've found your ticket. The RCF will send you as many house cleaning leads as you can handle. They'll get you a website + software to manage all of your new RCF leads and you'll only be charged for the new, very high quality clients that you opt to bring on.

Most RCF Members receive 80-100 cleaning leads before ever getting their first Finder's Fee invoice.

But The RCF isn't for everyone.

Not even close.

Every Member who has ever received a sales lead from The RCF has:

  1. Graduated RCF University

  2. Submitted an Official Application for Membership

  3. Gotten Accepted

If you're reading down this far, I've got your attention for a reason. And you might be a great fit for The RCF. But, in order to first find out:

  1. Scroll down and enroll in RCF University

  2. Complete every module and pass the exams

  3. All next steps will be provided via email

If you have any questions at all, please use the Chat in the lower right or email The RCF directly: [email protected]

We'd love to have you.

The RCF ProgramHouse Cleaning LeadsHouse Cleaning SalesCleaning LeadsLeads For Cleaning CompaniesACQ Score
blog author image

RCF University

the-rcf.com

Back to Blog

What Is The RCF?

The only pay-per-client program for house cleaning companies

RCF Scorecard

Accountability via the ACQ

The Mother of All House Cleaning Client Acquisition KPIs (for RCF Members anyway)

The ACQ is like a Member's credit score within The RCF.

The higher this score is, the more leads they get.

If an ACQ is negative, it's time to take serious action or risk being expelled indefinitely from the program.

Program Benefits

High-Quality Sales Opportunities

More than just leads, you get real sales opportunities.

Built-In Accountability

With the ACQ, you always know where you stand & where you need to improve.

Sales Advice

via The RCF's Sales Mentor.

State Of The Art CRM

Nurturely+ built on HighLevel.

In-Depth Trainings

To make sure you hit the ground running on your Day 1.

The RCF Group

An intimate community of like-minded entrepreneurs with the same goal.

High-Quality Sales Opportunities

You get more than just leads with The RCF, you get sales opportunities

RCF Universe

Active Members & Available Assets

Finibus nunc quis turpis quis leo volutpat idsit amet orci. Etiam nec diam consequat diam suscipit metus.Finibus nunc quis turpis utpat id sit amet orci. Etiam nec diam tincidunt,

  • Here's some stuff

Resources

Free SEO For Everyone

Free SEO

Organic Marketing, Artificial Intelligence

Generate a world-class content brief — on any topic imaginable. And then send it to the best SEO provider in the country.

A.I. Bot Builder

Booking Bot Builder

Artificial Intelligence, Lead Generation

Learn how to harness artificial intelligence and put it to work scheduling sales calls for your house cleaning company.

Follow Up Sequence Builder

Follow Up Sequence Builder

Automations, Client Acquisition

Generating the lead is less than half the battle. An ROI-led follow up sequence will squeeze every ounce of opportunity out of the leads that come through your door.

Google Review Reply Bot

House Cleaning Quoting Dashboard

Lead Generation, Sales, Client Acquisition

Quote new clients with confidence with this incredibly easy-to-use House Cleaning Quoting / Estimating Dashboard. This dashboard helps you find the perfect balance between profitability & client satisfaction.

ScrubScore Scorecard

ScrubScore Scorecard

HR/Team, Performance

Quickly know who's performing and who's not. Know who to reward and who to let go.

Price Increase Letter Template

Price Increase Letter Template

Client Retention

It's always best to increase pricing on new clients. But, in some cases, current clients need a price hike too. Use this template to help convey that in the best possible manner.

Unofficial ACQ — Total Sales Accountability For Your Sales Team

Unofficial ACQ Calculator

Performance, Artificial Intelligence

The ACQ is a Member's "credit score" of The RCF. Calculate your own ACQ for free to see how you stack up.

Chat Widget Leads Estimator Tool

Chat Widget Leads Estimator Tool

Organic Marketing, Paid Ads, Lead Generation

Not using live chat for your company website? You should be! Use this to find out just how many leads you're actually losing each month by not having live (or even just a chat widget!) on your website.

Social Media Content Generator

Social Media Content Generator

Artificial Intelligence, Organic Marketing

Generate social media content for all of your company's pages.

Unofficial ACQ — Total Sales Accountability For Your Sales Team

Pocket RCFU

Artificial Intelligence

Use this GPT to learn everything you can about The RCF Program.

Chat Widget Leads Estimator Tool

Dollars Per Visit Tracker

Performance, KPIs

Make Smarter Decisions Faster;

Dollars Per Visit Tracker helps you

focus on a metric that increases both profit & customer delight

Social Media Content Generator

Caption Wizard

Organic Marketing, Artificial Intelligence

Generate sensational captions for all of your social media content.

Enroll Now To Learn About The RCF Program & How To Submit A Strong Application For Official Membership

  • Learn how The RCF Program works

  • Learn how to submit a strong application for Membership

  • Learn how you're going to become the most powerful house cleaning company in your market area

Graduation Is Required To Be Eligible For Membership

The RCF's Annual Report, 2023

Annual ACQ Awards, Insights, & More

Copyright 2024+. All rights reserved.